About this event
Who is this bootcamp suitable for?
This bootcamp is for owners of small business who want to gain a better understanding of online marketing. Suitable for those who are yet to really explore digital channels for their business, with little or no online expertise or presence.
Overview:
This bootcamp is designed to help businesses preparing for post COVID-19 recovery, who will be developing their online presence and looking to actively market their businesses online to minimise the disruption to sales.
We’ll look at websites, social media platforms and using online methods to effectively market products and services. This bootcamp will help you make the most of the emerging markets as the changed economic landscape post-COVID becomes apparent.
Agenda:
Online Assessment, Review and Strategy
- Key marketing principles
- Business strategy
- Suppliers
- Customers
- Competitors
- Your online strategy
BREAK / Optional networking time
SEO, Websites and Google
- Options for creating a website
- Template websites
- Keywords
- Website design
- Website compliance
BREAK / Optional networking time
Social Media
- Identifying your audience
- Choosing the right platform
- Linked in
- YouTube
