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DTSTART;TZID=Europe/London:20251120T093000
DTEND;TZID=Europe/London:20251120T113000
DTSTAMP:20250909T093941Z
CREATED:20250909T093941Z
LAST-MODIFIED:20250909T093941Z
UID:10000321-1763631000-1763638200@invest.stepforwardluton.co.uk
SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:About this eventLinkedIn has emerged as a powerful platform for professionals to connect\, network\, and advance their careers. \nJoin Let’s Do Marketing and delve into the essential do’s and don’ts of LinkedIn\, uncovering the key tactics to optimise your profile\, expand your network\, and engage effectively with potential customers and collaborators. \nWhether you are just starting\, or you are a regular user looking to enhance your profile\, this webinar is designed to equip you with practical insights in how to make the most of the platform. \nLets Do Marketing will also look at LinkedIn Campaign Manager including how to create audiences and paid ad capabilities.
URL:https://invest.stepforwardluton.co.uk/event/linkedin-dos-donts-for-success-3/2025-11-20/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/Linked-In-Dos-and-Donts.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251104T100000
DTEND;TZID=Europe/London:20251104T124500
DTSTAMP:20250909T094247Z
CREATED:20250909T091931Z
LAST-MODIFIED:20250909T094247Z
UID:10000319-1762250400-1762260300@invest.stepforwardluton.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:About this eventAn area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market\, your focus for messaging\, and your strengths as a business\, but it can become your ultimate marketing reference guide\, keeping all your promotional material consistent\, concise\, and clear. \nIn this 2.5-hour intensive webinar\, Lets Do Marketing will dive into the key areas of a marketing strategy document\, breaking down its key sections\, and equipping you with the knowledge and tools needed to go and craft your own! \nIn this power-packed session\, you will cover:\n\n\nWhat is Marketing Strategy?\n\n\n\n\nMarket Analysis\n\n\n\n\nSWOT Analysis\n\n\n\n\nIdentifying Target Audiences\n\n\n\n\nAnalysing Competitor Landscape\n\n\n\n\nCrafting Your Unique Value Proposition:\n\n\n\n\nDefining Your Brand Identity\n\n\n\n\nCreating Compelling Messaging\n\n\n\n\nChoosing the Right Channels\n\n\n\n\nMeasuring Success with KPIs
URL:https://invest.stepforwardluton.co.uk/event/understanding-and-developing-a-marketing-strategy-3/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/UnderstandingandDevelopingaMarketingStrategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251028T100000
DTEND;TZID=Europe/London:20251028T113000
DTSTAMP:20250909T094733Z
CREATED:20250909T094733Z
LAST-MODIFIED:20250909T094733Z
UID:10000322-1761645600-1761651000@invest.stepforwardluton.co.uk
SUMMARY:Using Canva to Create Content
DESCRIPTION:About this eventWant to learn how to create eye-catching and engaging graphics for your business? Join Lets Do Marketing’s Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! \nIn this course\, you’ll cover everything from:\n\n\nHow to sign up and get set up on the platform\n\n\n\n\nHow to navigate Canva as a beginner\n\n\n\n\nCreating a brand kit for your business\n\n\n\n\nCreating a new graphic together for a campaign for a business\n\n\n\n\nWalkthrough of all the basic features of Canva\n\n\n\n\nResizing designs to make posters and leaflets
URL:https://invest.stepforwardluton.co.uk/event/using-canva-to-create-content-4/
LOCATION:Online
CATEGORIES:Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251015T100000
DTEND;TZID=Europe/London:20251015T120000
DTSTAMP:20250909T094214Z
CREATED:20250909T085502Z
LAST-MODIFIED:20250909T094214Z
UID:10000317-1760522400-1760529600@invest.stepforwardluton.co.uk
SUMMARY:Email Marketing
DESCRIPTION:About this eventEmail Marketing remains a cornerstone of digital communication\, which when used effectively can elevate your brand\, foster customer loyalty\, and drive remarkable results. \nIn this 2-hour webinar\, Lets Do Marketing will explore how email marketing can be a game-changer for your business\, unravelling the secrets behind crafting compelling campaigns and how they seamlessly integrate into your overall marketing strategy. \nThroughout this webinar essential topics will be covered such as:\n\n\nBuilding a Solid Foundation: Learn the fundamentals of email marketing\, from creating subscriber lists to segmenting your audience for targeted messaging.\n\n\n\n\nThe Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and Unsubscribes.\n\n\n\n\nCrafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.\n\n\n\n\nAutomation and Personalization: Explore the power of automation to streamline your email campaigns and the art of personalization to create a tailored experience for each recipient.\n\n\n\n\nThe Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touch points to improve customer engagement.\n\n\n\n\nAnalytics and Optimization: Learn how to track and interpret key metrics\, identify areas for improvement\, and optimize your campaigns for maximum impact.
URL:https://invest.stepforwardluton.co.uk/event/email-marketing-2/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/EmailMarketing.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250918T093000
DTEND;TZID=Europe/London:20250918T113000
DTSTAMP:20250909T093941Z
CREATED:20250909T093941Z
LAST-MODIFIED:20250909T093941Z
UID:10000320-1758187800-1758195000@invest.stepforwardluton.co.uk
SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:About this eventLinkedIn has emerged as a powerful platform for professionals to connect\, network\, and advance their careers. \nJoin Let’s Do Marketing and delve into the essential do’s and don’ts of LinkedIn\, uncovering the key tactics to optimise your profile\, expand your network\, and engage effectively with potential customers and collaborators. \nWhether you are just starting\, or you are a regular user looking to enhance your profile\, this webinar is designed to equip you with practical insights in how to make the most of the platform. \nLets Do Marketing will also look at LinkedIn Campaign Manager including how to create audiences and paid ad capabilities.
URL:https://invest.stepforwardluton.co.uk/event/linkedin-dos-donts-for-success-3/2025-09-18/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/Linked-In-Dos-and-Donts.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250826T100000
DTEND;TZID=Europe/London:20250826T113000
DTSTAMP:20250625T091752Z
CREATED:20250625T091752Z
LAST-MODIFIED:20250625T091752Z
UID:10000268-1756202400-1756207800@invest.stepforwardluton.co.uk
SUMMARY:Using Canva to Create Content
DESCRIPTION:About this eventWant to learn how to create eye-catching and engaging graphics for your business? Join our Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! \nIn this course\, we’ll cover everything from:\n\n\nHow to sign up and get set up on the platform\n\n\n\n\nHow to navigate Canva as a beginner\n\n\n\n\nCreating a brand kit for your business\n\n\n\n\nCreating a new graphic together for a campaign for a business\n\n\n\n\nWalkthrough of all the basic features of Canva\n\n\n\n\nResizing designs to make posters and leaflets\n\n\nDisclaimer : Luton businesses can access this session for free with the code LUTON25
URL:https://invest.stepforwardluton.co.uk/event/using-canva-to-create-content-3/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/06/Using-Canva-to-Create-Content.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241030T100000
DTEND;TZID=Europe/London:20241030T113000
DTSTAMP:20241011T114954Z
CREATED:20240626T094901Z
LAST-MODIFIED:20241011T114954Z
UID:10000184-1730282400-1730287800@invest.stepforwardluton.co.uk
SUMMARY:Using Canva To Create Content
DESCRIPTION:Do you want to create eyecatching marketing materials for your business\, but don’t know how? Join us to learn how to use popular web-based platform Canva for your business – and come away feeling confident in creating social media graphics and more!  \nThis course will include helpful tricks and tips\, key features of the Canva platform and a guided tutorial on how to easily create and design graphics for your business.  \nWhat we’ll cover: \n\nWhat is Canva\, and how can I use it for my business? \nCanva pricing\, plus Pros and Cons for using the Paid Version of the platform vs Free \nPlatform walkthrough\nHow to create a design \nThe possibilities with Canva\nCreating a Brand Kit for your business \nCreating graphics for a campaign for your business using Canva\nResizing graphics for different social media platforms and print\n\n\nTo complete the course\, there will also be a Question and Answer session where you will be able to ask your course instructor any questions you have about using Canva.
URL:https://invest.stepforwardluton.co.uk/event/using-canva-to-create-content/2024-10-30/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/webp:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2024/10/original-2.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240703T100000
DTEND;TZID=Europe/London:20240703T113000
DTSTAMP:20241011T114954Z
CREATED:20240626T094901Z
LAST-MODIFIED:20241011T114954Z
UID:10000177-1720000800-1720006200@invest.stepforwardluton.co.uk
SUMMARY:Using Canva To Create Content
DESCRIPTION:Do you want to create eyecatching marketing materials for your business\, but don’t know how? Join us to learn how to use popular web-based platform Canva for your business – and come away feeling confident in creating social media graphics and more!  \nThis course will include helpful tricks and tips\, key features of the Canva platform and a guided tutorial on how to easily create and design graphics for your business.  \nWhat we’ll cover: \n\nWhat is Canva\, and how can I use it for my business? \nCanva pricing\, plus Pros and Cons for using the Paid Version of the platform vs Free \nPlatform walkthrough\nHow to create a design \nThe possibilities with Canva\nCreating a Brand Kit for your business \nCreating graphics for a campaign for your business using Canva\nResizing graphics for different social media platforms and print\n\n\nTo complete the course\, there will also be a Question and Answer session where you will be able to ask your course instructor any questions you have about using Canva.
URL:https://invest.stepforwardluton.co.uk/event/using-canva-to-create-content/2024-07-03/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/webp:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2024/10/original-2.webp
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