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SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:Need to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy\, to help you create a consistent and cohesive plan that helps you attract the right customers\, communicate clearly\, and grow your business with purpose. \nStruggling to make your marketing actually work for your business? Many small business owners dive into social media posts\, flyers\, or ads without a clear plan – and end up frustrated when results don’t follow. \nThat’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience\, sharpen your message\, and turn your strengths into a clear\, consistent plan you can use every day. By the end\, you’ll have the know-how and framework to confidently market your business with purpose and direction. \nWhat You’ll Learn:\n\n\nWhat is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters\, while exploring your market landscape to identify opportunities and gaps where your business can stand out.\n\n\n\n\nSWOT Analysis & Competitor Insights: Assess your strengths\, weaknesses\, opportunities\, and threats\, and learn how to analyse competitors to differentiate your business effectively.\n\n\n\n\nIdentifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.\n\n\n\n\nBrand Identity & Messaging: Define a clear\, consistent brand personality\, and create compelling messages that connect with your audience across all channels.\n\n\n\n\nChoosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.\n\nMeet the Host: \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \nWith more than 20 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n\nSign up here
URL:https://invest.stepforwardluton.co.uk/event/understanding-and-developing-a-marketing-strategy-4/
LOCATION:Online
CATEGORIES:Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251203T100000
DTEND;TZID=Europe/London:20251203T120000
DTSTAMP:20251021T105007Z
CREATED:20251021T105007Z
LAST-MODIFIED:20251021T105007Z
UID:10000329-1764756000-1764763200@invest.stepforwardluton.co.uk
SUMMARY:Breaking Down the Basics of SEO
DESCRIPTION:About this eventGet your business found online by the people who need you most. \nTired of feeling like your website is invisible? You’re not alone. Many small business owners put time and effort into building their website but still struggle to show up in search results. \nThis workshop will help you fix that. You’ll learn simple\, practical SEO strategies that bring more visitors to your site\, attract your ideal customers\, and help your business grow. We’ll break down the jargon\, showing you how to optimise your website\, create content that ranks\, and use free tools to see what’s working. \nBy the end\, you’ll know exactly how to make your business more visible online — and feel confident doing it yourself. \nWhat You’ll Learn:\n\n\nUnderstanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.\n\n\n\n\nKeyword Research and Optimisation: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.\n\n\n\n\nOn-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.\n\n\n\n\nOff-Page SEO Strategies: Delve into off-page SEO factors\, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.\n\n\n\n\nTechnical SEO Essentials: Uncover the technical aspects of SEO\, such as site speed\, mobile optimisation\, and crawlability.\n\n\n\n\nMeasuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.
URL:https://invest.stepforwardluton.co.uk/event/breaking-down-the-basics-of-seo-4/
LOCATION:Online
CATEGORIES:Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251128T100000
DTEND;TZID=Europe/London:20251128T130000
DTSTAMP:20251028T111342Z
CREATED:20251021T104349Z
LAST-MODIFIED:20251028T111342Z
UID:10000328-1764324000-1764334800@invest.stepforwardluton.co.uk
SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:About this eventUse paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \nThis workshop focuses on one equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.
URL:https://invest.stepforwardluton.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram/
LOCATION:Online
CATEGORIES:Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251112T100000
DTEND;TZID=Europe/London:20251112T160000
DTSTAMP:20251014T101007Z
CREATED:20251014T101007Z
LAST-MODIFIED:20251014T101007Z
UID:10000327-1762941600-1762963200@invest.stepforwardluton.co.uk
SUMMARY:Communicate with Confidence
DESCRIPTION:About this eventThis FREE immersive workshop is designed to help you introduce yourself with confidence\, build meaningful networks\, and influence others with authenticity and power. \nWhether you’re pitching to clients\, presenting your ideas\, or expanding your professional circle — this course gives you the tools to shine. \nWhat You’ll Gain\n\n Craft a unique personal introduction that makes people remember you\nUnderstand the key elements of effective networking\nLearn science-backed persuasion techniques to strengthen your message\nGrow your confidence in pitching and presenting ideas\nPractice real-world communication through interactive sessions and a bold “Risk It!” case study\n\nWho Should Attend\nEntrepreneurs\, business owners\, leaders\, and professionals based in Luton who want to: \n\n\nPersuade and influence with confidence\n\n\n\n\nBuild strong\, lasting business relationships\n\n\n\n\nEnhance their personal brand and communication style\n\n\nCourse Outline\nModule One: Welcome\, Introductions & Objectives\nModule Two: Introducing Yourself with Confidence\nModule Three: Networking Essentials — Benefits\, Barriers & Best Practices\nModule Four: The 6 Science-Backed Key Persuaders\nModule Five: Presenting & Pitching Ideas\nModule Six: Case Study – RISK IT! \nWalk away with the confidence\, clarity\, and persuasive power to take your business and career to the next level.
URL:https://invest.stepforwardluton.co.uk/event/communicate-with-confidence/
LOCATION:Hat Factory\, Bute Street\, Luton\, Bedfordshire\, LU1 2EY\, United Kingdom
CATEGORIES:Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250924T104500
DTEND;TZID=Europe/London:20250924T114500
DTSTAMP:20250625T100124Z
CREATED:20250625T100124Z
LAST-MODIFIED:20250625T100124Z
UID:10000275-1758710700-1758714300@invest.stepforwardluton.co.uk
SUMMARY:Search Engine Optimisation – Getting your business found on Google
DESCRIPTION:About this eventGot a website but struggling to get visitors? This advanced workshop will help you understand how Search Engine Optimisation (SEO) works—and what you can do to boost your visibility on Google without paying for ads. \nWhether you’re launching a new site or want to improve an existing one\, this session gives you actionable insights into how search engines work and what they look for. \nWhat You’ll Learn:\n \n\n\nThe key factors Google considers when ranking websites\n\n\n\n\nWhat to avoid: common SEO mistakes and outdated tactics\n\n\n\n\nPractical on-page SEO techniques to improve your content and structure\n\n\n\n\nHow to find and use keywords that your audience is actually searching for\n\n\n\n\nSimple tools to help you track your progress and measure success\n\n\nGreat for entrepreneurs and small business owners ready to start growing their online traffic the smart way.
URL:https://invest.stepforwardluton.co.uk/event/search-engine-optimisation-getting-your-business-found-on-google/
LOCATION:Hat Factory\, Bute Street\, Luton\, Bedfordshire\, LU1 2EY\, United Kingdom
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250820T100000
DTEND;TZID=Europe/London:20250820T120000
DTSTAMP:20250625T092514Z
CREATED:20250625T090958Z
LAST-MODIFIED:20250625T092514Z
UID:10000267-1755684000-1755691200@invest.stepforwardluton.co.uk
SUMMARY:Achieving Email Excellence Strategies for Successful Email Marketing
DESCRIPTION:About this eventEmail Marketing remains a cornerstone of digital communication\, which when used effectively can elevate your brand\, foster customer loyalty\, and drive remarkable results. \nIn this 2-hour webinar\, we will explore how email marketing can be a game-changer for your business\, unravelling the secrets behind crafting compelling campaigns and how they seamlessly integrate into your overall marketing strategy. \nThroughout this webinar\, we’ll cover essential topics such as:\n\n\nBuilding a Solid Foundation: Learn the fundamentals of email marketing\, from creating subscriber lists to segmenting your audience for targeted messaging.\n\n\n\n\nThe Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and Unsubscribes.\n\n\n\n\nCrafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.\n\n\n\n\nAutomation and Personalization: Explore the power of automation to streamline your email campaigns and the art of personalization to create a tailored experience for each recipient.\n\n\n\n\nThe Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touch points to improve customer engagement.\n\n\n\n\nAnalytics and Optimization: Learn how to track and interpret key metrics\, identify areas for improvement\, and optimize your campaigns for maximum impact.\n\nDisclaimer : Luton businesses can access this session for free with the code LUTON25
URL:https://invest.stepforwardluton.co.uk/event/achieving-email-excellence-strategies-for-successful-email-marketing/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/06/Achieving-Email-Excellence-Strategies-for-Successful-Email-Marketing.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250731T093000
DTEND;TZID=Europe/London:20250731T113000
DTSTAMP:20250625T092238Z
CREATED:20250625T090123Z
LAST-MODIFIED:20250625T092238Z
UID:10000265-1753954200-1753961400@invest.stepforwardluton.co.uk
SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:About this eventLinkedIn has emerged as a powerful platform for professionals to connect\, network\, and advance their careers. \nJoin us as we delve into the essential do’s and don’ts of LinkedIn\, uncovering the key tactics to optimise your profile\, expand your network\, and engage effectively with potential customers and collaborators. \nWhether you are just starting\, or you are a regular user looking to enhance your profile\, this webinar is designed to equip you with practical insights in how to make the most of the platform. \nWe will also look at LinkedIn Campaign Manager including how to create audiences and paid ad capabilities. \nDisclaimer : Luton businesses can access this session for free with the code LUTON25
URL:https://invest.stepforwardluton.co.uk/event/linkedin-dos-donts-for-success-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/06/LinkedIn-Dos-Donts-for-Success.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250729T100000
DTEND;TZID=Europe/London:20250729T130000
DTSTAMP:20250625T092220Z
CREATED:20250625T085548Z
LAST-MODIFIED:20250625T092220Z
UID:10000264-1753783200-1753794000@invest.stepforwardluton.co.uk
SUMMARY:Social Media Advanced: Paid Ads
DESCRIPTION:About this eventStart running Paid Ads on social media\, and reach more customers than ever before! \nWant to level up your social media channels and skills\, and learn how to run smart and effective paid social media campaigns on Facebook and Instagram? \nJoin the course from Let’s Do Marketing and follow the whole process with an expert social media coach\, where you’ll learn how to dive deeper into and create a more targeted marketing strategy\, and how to plan and set up sophisticated Paid Ad campaigns from Facebook Ads Manager. \nDuring this course\, we’ll cover:\n\n\nDeveloping your customer personas online – investigating habits\, social media usage\, trends and more\n\n\n\n\nWays you can use data better – from installing a Facebook Pixel to using your Mailing Lists to create targeted audiences for your Paid Ads\n\n\n\n\nLearning about Meta Business Suite – useful tools included\, as well as how to navigate the platform\n\n\n\n\nDifferent formats and types of ads\n\n\n\n\nCreating graphic design content for Paid Ads using Canva\n\n\n\n\nWalkthrough of creating a Paid Ad Campaign on Facebook Ads Manager – from creating your campaign and narrowing down your audience\, to creating Ad copy and Call to Actions.\n\n\n\n\nMeasuring the results of your Paid Ad campaigns\n\n\nDisclaimer : Luton businesses can access this session for free with the code LUTON25
URL:https://invest.stepforwardluton.co.uk/event/social-media-advanced-paid-ads-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/06/Social-Media-Advanced-Paid-Ads.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250701T100000
DTEND;TZID=Europe/London:20250701T123000
DTSTAMP:20250625T092134Z
CREATED:20250625T084622Z
LAST-MODIFIED:20250625T092134Z
UID:10000262-1751364000-1751373000@invest.stepforwardluton.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:About this eventAn area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market\, your focus for messaging\, and your strengths as a business\, but it can become your ultimate marketing reference guide\, keeping all your promotional material consistent\, concise\, and clear. \nIn this 3-hour intensive webinar\, we dive into the key areas of a marketing strategy document\, breaking down its key sections\, and equipping you with the knowledge and tools needed to go and craft your own! \nIn this power-packed session\, we will cover:\n\n\nWhat is Marketing Strategy?\n\n\n\n\nMarket Analysis\n\n\n\n\nSWOT Analysis\n\n\n\n\nIdentifying Target Audiences\n\n\n\n\nAnalysing Competitor Landscape\n\n\n\n\nCrafting Your Unique Value Proposition:\n\n\n\n\nDefining Your Brand Identity\n\n\n\n\nCreating Compelling Messaging\n\n\n\n\nChoosing the Right Channels\n\n\n\n\nMeasuring Success with KPIs\n\n\nDisclaimer : Luton businesses can access this session for free with the code LUTON25
URL:https://invest.stepforwardluton.co.uk/event/understanding-and-developing-a-marketing-strategy-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/06/Understanding-and-Developing-a-Marketing-Strategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250326T090000
DTEND;TZID=Europe/London:20250326T170000
DTSTAMP:20250211T115604Z
CREATED:20250211T115604Z
LAST-MODIFIED:20250211T115604Z
UID:10000210-1742979600-1743008400@invest.stepforwardluton.co.uk
SUMMARY:Marketing Clinics
DESCRIPTION:Digital Marketing Launchpad Clinic\nJoin us for an exclusive Clinic Day\, designed specifically for business owners who are ready to take their growth to the next level. This is your chance to access tailored\, one-on-one sessions with top marketing professionals\, offering you expert and practical advice and actionable strategies to propel your business forward. \nIn these dedicated 45-minute long mentoring sessions\, you’ll receive personalised guidance on everything from digital marketing and brand strategy to customer engagement. \nWhether you’re looking to refine your existing approach\, explore new opportunities\, or simply want some hands on support to get something setup\, our experts are here to help you achieve your business goals with precision and confidence. \nDon’t miss this opportunity to gain insights that can make a real impact on your bottom line. Secure your spot today and take the first step toward transforming your business. \nLooking to refine your marketing strategy and boost your online presence? \nBook an appointment with Stacey\, a digital marketer with 18 years of experience and the founder of the renowned agency\, Let’s Do Marketing. Stacey brings a wealth of knowledge in crafting effective marketing strategies\, optimising email marketing campaigns\, enhancing websites\, and improving SEO performance. \nWhether you’re aiming to strengthen your brand\, increase your website traffic\, or develop a comprehensive marketing plan\, Stacey’s expert insights will provide you with the tools you need to succeed. \nSecure your session with Stacey today and take the next step toward achieving your business objectives! \nKey areas of support: \n\n\nMarketing Strategy/Planning\n\n\n\n\nPR\n\n\n\n\nEmail Marketing\n\n\n\n\nWebsites (Journeys and experience)\n\n\n\n\nSEO\n\n\n\n\nCopywriting\n\n\n\n\nEngagement/Retention\n\n\n\n\nGeneral Marketing
URL:https://invest.stepforwardluton.co.uk/event/marketing-clinics/
LOCATION:Town Centre TBC
CATEGORIES:Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250325T093000
DTEND;TZID=Europe/London:20250325T113000
DTSTAMP:20250211T112800Z
CREATED:20250211T112800Z
LAST-MODIFIED:20250211T112800Z
UID:10000204-1742895000-1742902200@invest.stepforwardluton.co.uk
SUMMARY:The Power of Canva - Social Content and Video
DESCRIPTION:The Power of CanvaDo you want to create eye-catching marketing materials and social content for your business\, but don’t know how? Join us to learn how to use popular web-based platform Canva for your business – and come away feeling confident in creating social media graphics and Videos! \nDuring this course\, we’ll cover: \n\n\nWhat is Canva\, and how can I use it for my business?\n\n\n\n\nCanva pricing\, plus Pros and Cons for using the Paid Version of the platform vs Free\n\n\n\n\nPlatform walkthrough\n\n\n\n\nHow to create a design\n\n\n\n\nCreating a Brand Kit for your business\n\n\n\n\nCreating graphics for a campaign for your business using Canva\n\n\n\n\nResizing graphics for different social media platforms and print\n\n\n\n\nAn overview on types of uses for video in your marketing strategy\, including social media\n\n\n\n\nCreating your own video content – how can you get off to the best start? Including planning\, best practice for capturing footage and audio and more\n\n\n\n\nWalkthrough of free and easy video editors available from your phone\, tablet and laptop\n\n\n\n\nPractical session on cutting and trimming raw footage\, adding clips together\, and making a video flow\n\n\n\n\nAdding transitions\, effects and experimenting with colour correction to make your video shine!\n\n\n\n\nAdding those final flourishes – graphics\, text and anything else that you think your video needs!
URL:https://invest.stepforwardluton.co.uk/event/the-power-of-canva-social-content-and-video/
LOCATION:Crescent Hall\, 50 Dunstable Road\, Luton\, Bedfordshire\, LU1 1EF
CATEGORIES:Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250121T100000
DTEND;TZID=Europe/London:20250121T113000
DTSTAMP:20241011T114223Z
CREATED:20241011T114223Z
LAST-MODIFIED:20241011T114223Z
UID:10000193-1737453600-1737459000@invest.stepforwardluton.co.uk
SUMMARY:Creating a Social Media Strategy
DESCRIPTION:Want to improve your social media marketing to reach and engage with customers for your small business? \nBusinesses based in Luton can join the FREE workshop\, and learn key skills to create their own social media strategy\, eye-catching and interesting content\, and how to start running their own social media adverts! \nWith an expert business coach from Let’s Do Marketing\, learn how to master tools such as Canva and Hootsuite to create effective and eye catching posts for your small business\, and explore powerful tools in Meta Business Suite that can help you to maximise your social media channels to reach more customers and gain sales! \nThis workshop will help you learn to: \n\nUnderstand the benefits of using social media as a key marketing tool\nIdentify and connect with your target market\nNavigate and use social media for your business\nCreate eye-catching posts on graphic design tool Canva\nUse social media scheduler platform Hootsuite to organise and plan your content\nMonetise your content to reach more potential customers\, with Facebook & Instagram boosting and Facebook Ads Manager
URL:https://invest.stepforwardluton.co.uk/event/creating-a-social-media-strategy-2/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2024/06/Creating-a-social-media-strategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250114T100000
DTEND;TZID=Europe/London:20250114T123000
DTSTAMP:20241011T113450Z
CREATED:20241011T113450Z
LAST-MODIFIED:20241011T113450Z
UID:10000192-1736848800-1736857800@invest.stepforwardluton.co.uk
SUMMARY:Intro to Social Media Marketing
DESCRIPTION:Want learn how to use social media to market your business effectively? Join this short course from Let's Do Marketing to learn how to create your social media strategy for success – and come away with the knowledge\, skills and confidence to start connecting with your customers online!  \n\n\nGet to know more about social media channels and what they can do for your business\, how to use them effectively\, as well as create award winning and eye catching content to resonate with your customers. Get a better understanding on tools and software to make your social media marketing a breeze\, and learn more about the possibilities with Social Media Marketing.  \n\n\nDuring this course\, You'll cover:  \n\n\n\nThe basics – understanding how marketing relates to social media and vice versa  \nThe characteristics of each social media channel\, how to determine which one is right for your business (or all of them!)\, as well as how to use the most popular channels such as Facebook\, Instagram and LinkedIn \nFinding your customer online\, and identifying ways to connect with and reach them \nCreating graphic design content using tools like Canva to capture the attention of customers on your news feed \nScheduling social media posts and content to make your life easier\, with tools like Meta Business Suite\, Buffer and more \n\n\n\nAs well a dedicated Q&A session\, where you can ask a social media expert any questions you have about your own social media strategy.
URL:https://invest.stepforwardluton.co.uk/event/intro-to-social-media-marketing-2/
CATEGORIES:Event
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DTSTART;TZID=Europe/London:20241009T090000
DTEND;TZID=Europe/London:20241009T100000
DTSTAMP:20240626T131715Z
CREATED:20240626T131715Z
LAST-MODIFIED:20240626T131715Z
UID:10000181-1728464400-1728468000@invest.stepforwardluton.co.uk
SUMMARY:Setting up Your Business Social Media Accounts
DESCRIPTION:Are you a self-proclaimed social media novice\, but want to learn how to use it to start marketing your business on channels like Facebook and Instagram? Join our in-person informative and practical course and gain the skills you need to start moving on your killer social media strategy!  \n\n\nFrom making sure all your contact information is correct to writing your first post\, your social media accounts after often the first port of call for interested customers. Do you want to give them something informative and encourage them to get in touch with you\, or do you want them to go to the next easier option?   \n\n\nIn an ever more digital world\, our social media accounts are often the shopfront of our businesses. Ensuring that your existing and potential customers can get all the information they need\, as well as view all your latest offers and news\, can mean all the difference.  \n\n\nIn this course\, you'll learn:  \n\n\n\nAbout the different social media platforms out there right now; their benefits\, their negatives\, and how to use them for your business \nWhat information you need to include on your social media channels \nHow to sign up and register for your chosen social media channels \nSetting up your profile; from a profile picture and cover photo\, to filling in information like your website\, address\, phone number\, email address and more. \nAdding a Call to Action button to encourage visitors to visit your website\, give you a call\, book with you and more. \nHow to create your first post \nHow to schedule future posts and access Meta Business Suite \nHow to join local area and networking Groups to begin to engage with your customers and target area  \n\n\n\nPlus\, you'll be able to ask a social media expert any questions you have about using social media for your business! 
URL:https://invest.stepforwardluton.co.uk/event/setting-up-your-business-social-media-accounts/
LOCATION:Online
CATEGORIES:Event
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