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SUMMARY:Getting Your Business Found Online
DESCRIPTION:Getting Your Business Found Online\nIn today’s digital world\, getting your business seen online is essential\, and Let’s Do Marketing is here to guide you through it! Join our 2-hour in person workshop where we’ll simplify the basics of Search Engine Optimisation (SEO) and show you how to set up your Google My Business profile to boost your online presence. \nHere’s what you’ll learn: \n\n\nHow Search Engines Work: Understand what makes your business rank higher in search results.\n\n\n\n\nKeyword Research: Learn how to pick the right keywords to reach your target customers.\n\n\n\n\nOn-Page SEO: Easy tips to optimise your website content for better search visibility.\n\n\n\n\nOff-Page SEO: Learn how to build a strong presence outside your website with social signals and backlinks.\n\n\n\n\nGoogle My Business Setup: Get your business listed and visible on Google maps and search results.\n\n\n\n\nSEO Tools & Metrics: Discover simple tools to track your progress and improve your ranking.\n\n\nDon’t let SEO overwhelm you—let us help you get your business noticed online with simple\, practical strategies! 🚀
URL:https://invest.stepforwardluton.co.uk/event/getting-your-business-found-online/
LOCATION:Crescent Hall\, 50 Dunstable Road\, Luton\, Bedfordshire\, LU1 1EF
CATEGORIES:Event
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SUMMARY:Getting Your Business Found Online
DESCRIPTION:Getting Your Business Found Online\nIn today’s digital world\, getting your business seen online is essential\, and Let’s Do Marketing is here to guide you through it! Join our 2-hour in person workshop where we’ll simplify the basics of Search Engine Optimisation (SEO) and show you how to set up your Google My Business profile to boost your online presence. \nHere’s what you’ll learn: \n\n\nHow Search Engines Work: Understand what makes your business rank higher in search results.\n\n\n\n\nKeyword Research: Learn how to pick the right keywords to reach your target customers.\n\n\n\n\nOn-Page SEO: Easy tips to optimise your website content for better search visibility.\n\n\n\n\nOff-Page SEO: Learn how to build a strong presence outside your website with social signals and backlinks.\n\n\n\n\nGoogle My Business Setup: Get your business listed and visible on Google maps and search results.\n\n\n\n\nSEO Tools & Metrics: Discover simple tools to track your progress and improve your ranking.\n\n\nDon’t let SEO overwhelm you—let us help you get your business noticed online with simple\, practical strategies! 🚀
URL:https://invest.stepforwardluton.co.uk/event/getting-your-business-found-online-2/
LOCATION:Crescent Hall\, 50 Dunstable Road\, Luton\, Bedfordshire\, LU1 1EF
CATEGORIES:Event
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DTSTART;TZID=Europe/London:20250325T093000
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UID:10000204-1742895000-1742902200@invest.stepforwardluton.co.uk
SUMMARY:The Power of Canva - Social Content and Video
DESCRIPTION:The Power of CanvaDo you want to create eye-catching marketing materials and social content for your business\, but don’t know how? Join us to learn how to use popular web-based platform Canva for your business – and come away feeling confident in creating social media graphics and Videos! \nDuring this course\, we’ll cover: \n\n\nWhat is Canva\, and how can I use it for my business?\n\n\n\n\nCanva pricing\, plus Pros and Cons for using the Paid Version of the platform vs Free\n\n\n\n\nPlatform walkthrough\n\n\n\n\nHow to create a design\n\n\n\n\nCreating a Brand Kit for your business\n\n\n\n\nCreating graphics for a campaign for your business using Canva\n\n\n\n\nResizing graphics for different social media platforms and print\n\n\n\n\nAn overview on types of uses for video in your marketing strategy\, including social media\n\n\n\n\nCreating your own video content – how can you get off to the best start? Including planning\, best practice for capturing footage and audio and more\n\n\n\n\nWalkthrough of free and easy video editors available from your phone\, tablet and laptop\n\n\n\n\nPractical session on cutting and trimming raw footage\, adding clips together\, and making a video flow\n\n\n\n\nAdding transitions\, effects and experimenting with colour correction to make your video shine!\n\n\n\n\nAdding those final flourishes – graphics\, text and anything else that you think your video needs!
URL:https://invest.stepforwardluton.co.uk/event/the-power-of-canva-social-content-and-video/
LOCATION:Crescent Hall\, 50 Dunstable Road\, Luton\, Bedfordshire\, LU1 1EF
CATEGORIES:Event
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UID:10000203-1742821200-1742828400@invest.stepforwardluton.co.uk
SUMMARY:Marketing your hospitality business
DESCRIPTION:Marketing Your Hospitality BusinessIn partnership with Crescent Hall\, this hands-on session will provide you with essential strategies to boost your online presence\, attract more customers\, and stand out in a competitive market. Whether you’re new to marketing or looking to refine your approach\, we’ll guide you through practical\, actionable steps to build a strong and effective marketing strategy. \nWhat the workshop covers: \n\n\nSocial Media – Choosing the right platforms\, increasing engagement\, and generating fresh content ideas.\n\n\n\n\nCustomer Experience & Reviews – Encouraging feedback\, managing online reviews\, and turning customers into brand advocates.\n\n\n\n\nSearch Engine Optimisation – Boosting your visibility on search engines to drive more traffic.\n\n\n\n\nBranding & Consistency – Creating a recognisable and trustworthy brand that resonates with your audience.\n\n\n\n\nAdvertising Strategies – Exploring paid advertising options to maximize your reach and return on investment.\n\n\nFollowing the course\, you are invited to spend time with an advisor for a 1:1 tutorial or support.
URL:https://invest.stepforwardluton.co.uk/event/marketing-your-hospitality-business/
LOCATION:Crescent Hall\, 50 Dunstable Road\, Luton\, Bedfordshire\, LU1 1EF
CATEGORIES:Event
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UID:10000202-1742806800-1742817600@invest.stepforwardluton.co.uk
SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Introduction to Social Media MarketingWant learn how to use social media to market your business effectively? Join this short course from Let’s Do Marketing to learn how to create your social media strategy for success – and come away with the knowledge\, skills and confidence to start connecting with your customers online! \nGet to know more about social media channels and what they can do for your business\, how to use them effectively\, as well as create award winning and eye catching content to resonate with your customers. Get a better understanding on tools and software to make your social media marketing a breeze\, and learn more about the possibilities with Social Media Marketing. \nDuring this course\, we’ll cover: \n\n\nThe basics – understanding how marketing relates to social media and vice versa\n\n\n\n\nThe characteristics of each social media channel\, how to determine which one is right for your business (or all of them!)\, as well as how to use the most popular channels Facebook\, Instagram and LinkedIn\n\n\n\n\nFinding your customer online\, and identifying ways to connect with and reach them\n\n\n\n\nCreating graphic design content using tools like Canva to capture the attention of customers on your news feed\n\n\n\n\nScheduling social media posts and content to make your life easier\, with tools like Meta Business Suite\, Buffer and more\n\n\nAs well a dedicated Q&A session\, where you can ask a social media expert any questions you have about your own social media strategy.\nFollowing the course\, you are invited to spend time with an advisor for a 1:1 tutorial or support.
URL:https://invest.stepforwardluton.co.uk/event/introduction-to-social-media-marketing/
LOCATION:Crescent Hall\, 50 Dunstable Road\, Luton\, Bedfordshire\, LU1 1EF
CATEGORIES:Event
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