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DTSTART;TZID=Europe/London:20260622T100000
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DTSTAMP:20260601T093212Z
CREATED:20260601T093212Z
LAST-MODIFIED:20260601T093212Z
UID:10000352-1782122400-1782124200@invest.stepforwardluton.co.uk
SUMMARY:TUI Academy: Apprenticeship Opportunities for SMEs in Luton
DESCRIPTION:Gain insight to the apprenticeship support available from TUI AcademyJoin this 30-minute webinar to discover how the new TUI Academy is creating exciting apprenticeship opportunities for SMEs across Luton. This innovative programme\, delivered in partnership with TUI and Luton Borough Council\, is designed to help local businesses access funded apprenticeship support while creating meaningful career pathways for young people in the retail\, hospitality or tourism sectors. \nDuring the webinar\, employers will learn more about the programme and how they can benefit from accessing: \n\nFully-funded apprenticeship training (Level 2 Customer Service)\nSubsidised wage support and additional grant opportunities\nCandidate outreach and identification support from partners including Shaw Trust and the Department for Work and Pensions\nEnglish and maths skills development for apprentices\nAccess to peer forums\, mentoring and additional wraparound support for apprentices\nHow the programme helps SMEs recruit new talent and strengthen their future workforce\n\nWhether you’re new to apprenticeships or looking to grow your team\, this session will provide practical information on how your business can get involved. \nRegister for the webinar
URL:https://invest.stepforwardluton.co.uk/event/tui-academy-apprenticeship-opportunities-for-smes-in-luton/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2026/06/TUI-UK-Academy-22nd-June.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260331T100000
DTEND;TZID=Europe/London:20260331T130000
DTSTAMP:20260120T115435Z
CREATED:20260120T113734Z
LAST-MODIFIED:20260120T115435Z
UID:10000344-1774951200-1774962000@invest.stepforwardluton.co.uk
SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:Use paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \nThis workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.\n\nMeet the Host: \nKerry Madge is a creative and hands-on Marketing Executive at Let’s Do Marketing\, bringing nearly six years of experience helping businesses grow through social media. With a BA in Marketing Management\, she specialises in social media advertising\, content creation\, and graphic design\, turning ideas into engaging posts that capture attention and drive results. \nKerry’s passion is helping small businesses navigate the world of paid social media with confidence. She loves developing practical strategies\, crafting ads that connect with the right audience\, and showing businesses how to use platforms like Facebook and Instagram to drive traffic\, leads\, and sales. \n\nSign up here
URL:https://invest.stepforwardluton.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram-2/2026-03-31/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2026/01/Social-Media-Advanced-Paid-Ads.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260319T093000
DTEND;TZID=Europe/London:20260319T113000
DTSTAMP:20260120T115218Z
CREATED:20260120T112934Z
LAST-MODIFIED:20260120T115218Z
UID:10000340-1773912600-1773919800@invest.stepforwardluton.co.uk
SUMMARY:LinkedIn Do's & Dont's for Success
DESCRIPTION:Use LinkedIn to expand your professional network\, attract new clients\, and create real business opportunities – all without feeling overwhelmed or unsure where to start. \nFinding it hard to make LinkedIn work for your business? Many small business owners set up a profile but post irregularly or struggle to engage the right audience\, then wonder why results don’t follow. \nThis workshop focuses on giving you LinkedIn strategies that generate meaningful connections and business growth. You’ll optimise your profile\, craft engaging content\, and network effectively. By the end\, you’ll have practical skills and actionable strategies to make LinkedIn a powerful tool for your business. \nWhat You’ll Learn: \n\n\nOptimising Your Profile: Learn how to create a professional and compelling LinkedIn profile that attracts the right audience.\n\n\n\n\nBuilding a Network: Discover strategies for connecting with potential clients\, collaborators\, and industry peers effectively.\n\n\n\n\nCreating Engaging Content: Explore how to post updates\, articles\, and multimedia content that positions you as an expert in your field.\n\n\n\n\nGenerating Leads: Learn practical methods to identify prospects\, start conversations\, and turn connections into opportunities.\n\n\n\n\nPersonal Branding on LinkedIn: Understand how to present your business consistently and authentically to build trust.\n\n\n\n\nAnalytics & Growth: Learn how to monitor engagement\, track performance\, and adjust your LinkedIn activity for maximum impact.\n\nMeet the Host: \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \nWith more than 19 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n\nSign up here
URL:https://invest.stepforwardluton.co.uk/event/linkedin-dos-donts-for-success-4/2026-03-19/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2026/01/LinkedIn-Dos-Donts-for-Success.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260311T100000
DTEND;TZID=Europe/London:20260311T130000
DTSTAMP:20260120T115335Z
CREATED:20260120T113332Z
LAST-MODIFIED:20260120T115335Z
UID:10000342-1773223200-1773234000@invest.stepforwardluton.co.uk
SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Meet your customers where they are – and make social media work for your business growth! \nThis Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online\, and giving you the foundational skills to build a strong online presence that helps your business grow. \nThis workshop focuses on practical strategies that drive real engagement and business growth. You’ll discover how to choose the right platforms\, craft content that resonates\, and manage your presence effectively. By the end\, you’ll have the skills and confidence to make social media a powerful asset for your business. \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the basics of social media marketing\, including how to choose the right platforms and set up your profiles for success.\n\n\n\n\nUnderstanding Your Audience & Strategy: Discover who your ideal audience is\, what they care about\, and how to plan content that resonates with them.\n\n\n\n\nCrafting Engaging Content: Explore techniques for creating posts\, images\, and videos that capture attention and encourage interaction.\n\n\n\n\nScheduling\, Automation & Consistency: Learn how to plan and schedule content efficiently\, using tools and strategies to maintain a consistent presence.\n\n\n\n\nGrowing Your Following & Engagement: Understand how to attract followers organically\, encourage engagement\, and build relationships with your audience.\n\nMeet the Host: \nKerry Madge is a creative and hands-on Marketing Executive at Let’s Do Marketing\, bringing nearly six years of experience helping businesses grow through social media. With a BA in Marketing Management\, she specialises in social media advertising\, content creation\, and graphic design\, turning ideas into engaging posts that capture attention and drive results. \nKerry’s passion is helping small businesses navigate the world of social media with confidence. She loves developing practical strategies\, crafting eye-catching content\, and showing businesses how to use platforms like Facebook and Instagram to connect with their audience and achieve real growth. \n\nSign up here
URL:https://invest.stepforwardluton.co.uk/event/introduction-to-social-media-marketing-3/2026-03-11/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2026/01/Introduction-to-Social-Media-Marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260310T130000
DTEND;TZID=Europe/London:20260310T143000
DTSTAMP:20260120T115115Z
CREATED:20260120T115115Z
LAST-MODIFIED:20260120T115115Z
UID:10000348-1773147600-1773153000@invest.stepforwardluton.co.uk
SUMMARY:Using Canva to Create Content
DESCRIPTION:Learn how to design eye-catching graphics that elevate your brand and engage your audience without needing a design degree or expensive software\, with this beginners guide to using Canva! \nStruggling to create professional-looking visuals for your business? Many small business owners find themselves overwhelmed by design tools or rely on costly designers for every project. Introducing Canva – your key to success (and less stress!) \nIn this workshop we’ll be looking at the potential for our business by using Canva – and you’ll learn how to navigate the platform\, design with purpose and ease\, and maintain brand consistency to captivate your customers and build marketing materials that help you to reach your business goals. By the end\, you’ll have the confidence and skills to produce high-quality visuals that resonate with your audience\, put your best foot forward\, and unlock new possibilities for your marketing! \nWhat You’ll Learn:\n\n\nGetting Started with Canva: Understand how to sign up\, set up your account\, and navigate the platform’s interface.\n\n\n\n\nCreating a Brand Kit: Learn how to establish a cohesive brand identity by setting up your brand kit\, including logos\, colours\, and fonts.\n\n\n\n\nDesigning Graphics: Discover how to create various graphics\, from social media posts to posters\, using Canva’s templates and tools.\n\n\n\n\nResizing Designs: Master the art of resizing your designs to fit different platforms and purposes\, ensuring consistency across all your materials.\n\n\n\n\nPractical Application: Participate in a live session where you’ll see how easy it is to create a graphic for a business campaign\, and get the guidance from an expert on how to use the platform for your own business.\n\nMeet the Host: \nKerry Madge is a creative and hands-on Marketing Executive at Let’s Do Marketing\, bringing nearly six years of experience helping businesses grow through social media. With a BA in Marketing Management\, she specialises in social media advertising\, content creation\, and graphic design\, turning ideas into engaging posts that capture attention and drive results. \nKerry excels in social media advertising\, graphic design\, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualize and achieve their overarching goals. \n\nSign up here
URL:https://invest.stepforwardluton.co.uk/event/using-canva-to-create-content-5/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2026/01/Creating-Content-on-Canva.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260303T100000
DTEND;TZID=Europe/London:20260303T130000
DTSTAMP:20260120T114755Z
CREATED:20260120T114755Z
LAST-MODIFIED:20260120T114755Z
UID:10000347-1772532000-1772542800@invest.stepforwardluton.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:Need to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy\, to help you create a consistent and cohesive plan that helps you attract the right customers\, communicate clearly\, and grow your business with purpose. \nStruggling to make your marketing actually work for your business? Many small business owners dive into social media posts\, flyers\, or ads without a clear plan – and end up frustrated when results don’t follow. \nThat’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience\, sharpen your message\, and turn your strengths into a clear\, consistent plan you can use every day. By the end\, you’ll have the know-how and framework to confidently market your business with purpose and direction. \nWhat You’ll Learn:\n\n\nWhat is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters\, while exploring your market landscape to identify opportunities and gaps where your business can stand out.\n\n\n\n\nSWOT Analysis & Competitor Insights: Assess your strengths\, weaknesses\, opportunities\, and threats\, and learn how to analyse competitors to differentiate your business effectively.\n\n\n\n\nIdentifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.\n\n\n\n\nBrand Identity & Messaging: Define a clear\, consistent brand personality\, and create compelling messages that connect with your audience across all channels.\n\n\n\n\nChoosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.\n\nMeet the Host: \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \nWith more than 20 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n\nSign up here
URL:https://invest.stepforwardluton.co.uk/event/understanding-and-developing-a-marketing-strategy-4/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2026/01/Understanding-Developing-a-Marketing-Strategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260225T093000
DTEND;TZID=Europe/London:20260225T120000
DTSTAMP:20260120T114453Z
CREATED:20260120T114453Z
LAST-MODIFIED:20260120T114453Z
UID:10000346-1772011800-1772020800@invest.stepforwardluton.co.uk
SUMMARY:Strategies for Successful Email Marketing
DESCRIPTION:Learn how email marketing can help your business grow. \nEver feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work. \nIn this workshop\, you’ll learn the basics of email marketing — how to write messages people actually want to read\, send them to the right people\, and see what’s working (and what’s not). We’ll cover simple\, practical steps to help you: \n\n\nGet started in collecting data\n\n\n\n\nCreating emails that connect with your audience\n\n\n\n\nShare updates\, offers\, or stories that keep people interested\n\n\n\n\nUse easy tools to send and track your emails\n\n\nBy the end\, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business. \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the fundamentals of email marketing\, from creating subscriber lists to segmenting your audience for targeted messaging.\n\n\n\n\nThe Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and unsubscribes.\n\n\n\n\nCrafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.\n\n\n\n\nAutomation and Personalisation: Explore the power of automation to streamline your email campaigns and the art of personalisation to create a tailored experience for each recipient.\n\n\n\n\nThe Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touchpoints to improve customer engagement.\n\n\n\n\nAnalytics and Optimisation: Learn how to track and interpret key metrics\, identify areas for improvement\, and optimise your campaigns for maximum impact.\n\nMeet the Host: \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \nWith more than 19 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n\nSign up here
URL:https://invest.stepforwardluton.co.uk/event/strategies-for-successful-email-marketing-2/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2026/01/Strategies-for-Successful-Email-Marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260212T100000
DTEND;TZID=Europe/London:20260212T130000
DTSTAMP:20260120T110536Z
CREATED:20260120T110536Z
LAST-MODIFIED:20260120T110536Z
UID:10000338-1770890400-1770901200@invest.stepforwardluton.co.uk
SUMMARY:Sustainability & Carbon Literacy for Business using AI Apps
DESCRIPTION:This online session introduces carbon literacy and net zero strategies to help businesses future-proof operations\, meeting evolving regulations\, and unlock sustainable value. You will gain practical insights into sustainability planning\, compliance (including CBAM)\, and tools for carbon reduction using AI apps. The sesssion is tailored to SMEs aiming to integrate sustainability into their core business model. \nSign up here
URL:https://invest.stepforwardluton.co.uk/event/sustainability-carbon-literacy-for-business-using-ai-apps/
LOCATION:Online
CATEGORIES:Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260212T100000
DTEND;TZID=Europe/London:20260212T120000
DTSTAMP:20260120T114053Z
CREATED:20260120T114053Z
LAST-MODIFIED:20260120T114053Z
UID:10000345-1770890400-1770897600@invest.stepforwardluton.co.uk
SUMMARY:Breaking down the basics of SEO
DESCRIPTION:Get your business found online by the people who need you most. \nTired of feeling like your website is invisible? You’re not alone. Many small business owners put time and effort into building their website but still struggle to show up in search results. \nThis workshop will help you fix that. You’ll learn simple\, practical SEO strategies that bring more visitors to your site\, attract your ideal customers\, and help your business grow. We’ll break down the jargon\, showing you how to optimise your website\, create content that ranks\, and use free tools to see what’s working. \nBy the end\, you’ll know exactly how to make your business more visible online — and feel confident doing it yourself. \nWhat You’ll Learn:\n\n\nUnderstanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.\n\n\n\n\nKeyword Research and Optimisation: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.\n\n\n\n\nOn-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.\n\n\n\n\nOff-Page SEO Strategies: Delve into off-page SEO factors\, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.\n\n\n\n\nTechnical SEO Essentials: Uncover the technical aspects of SEO\, such as site speed\, mobile optimisation\, and crawlability.\n\n\n\n\nMeasuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.\n\nMeet the Host: \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \nWith more than 19 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n\nSign up here
URL:https://invest.stepforwardluton.co.uk/event/breaking-down-the-basics-of-seo-5/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2026/01/Breaking-Down-the-Basics-of-SEO.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260205T100000
DTEND;TZID=Europe/London:20260205T130000
DTSTAMP:20260120T110148Z
CREATED:20260120T110148Z
LAST-MODIFIED:20260120T110148Z
UID:10000337-1770285600-1770296400@invest.stepforwardluton.co.uk
SUMMARY:AI Tools for Visuals & Short Videos (Intermediate Level)
DESCRIPTION:This online session aims to develop your skills from text-based AI use into visual and video marketing\, enabling SMEs to create branded visuals and short promotional videos -efficiently using AI-powered design tools. \nYou will learn to: \n\nUse AI tools to create consistent\, branded visuals\nCombine AI-generated scripts with design platforms\nProduce short promotional videos suitable for social media\nAssess when advanced tools (e.g. avatars\, video generators) are appropriate\n\nKey takeaways: \n\nDevelop at least one braned visual or short video\nLearn to create a repeatable workflow combining AI text & design tools\nGain clear understanding of advanced AI tools without over-reliance\n\nSuitable for: \n\nIndividuals already using AI for content creation\nThose who are comfortable with digital marketing basics and want to enhance visual output\n\nSign up here
URL:https://invest.stepforwardluton.co.uk/event/ai-tools-for-visuals-short-videos-intermediate-level/
LOCATION:Online
CATEGORIES:Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260203T100000
DTEND;TZID=Europe/London:20260203T130000
DTSTAMP:20260120T115435Z
CREATED:20260120T113734Z
LAST-MODIFIED:20260120T115435Z
UID:10000343-1770112800-1770123600@invest.stepforwardluton.co.uk
SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:Use paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \nThis workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.\n\nMeet the Host: \nKerry Madge is a creative and hands-on Marketing Executive at Let’s Do Marketing\, bringing nearly six years of experience helping businesses grow through social media. With a BA in Marketing Management\, she specialises in social media advertising\, content creation\, and graphic design\, turning ideas into engaging posts that capture attention and drive results. \nKerry’s passion is helping small businesses navigate the world of paid social media with confidence. She loves developing practical strategies\, crafting ads that connect with the right audience\, and showing businesses how to use platforms like Facebook and Instagram to drive traffic\, leads\, and sales. \n\nSign up here
URL:https://invest.stepforwardluton.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram-2/2026-02-03/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2026/01/Social-Media-Advanced-Paid-Ads.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260128T100000
DTEND;TZID=Europe/London:20260128T130000
DTSTAMP:20260120T115335Z
CREATED:20260120T113332Z
LAST-MODIFIED:20260120T115335Z
UID:10000341-1769594400-1769605200@invest.stepforwardluton.co.uk
SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Meet your customers where they are – and make social media work for your business growth! \nThis Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online\, and giving you the foundational skills to build a strong online presence that helps your business grow. \nThis workshop focuses on practical strategies that drive real engagement and business growth. You’ll discover how to choose the right platforms\, craft content that resonates\, and manage your presence effectively. By the end\, you’ll have the skills and confidence to make social media a powerful asset for your business. \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the basics of social media marketing\, including how to choose the right platforms and set up your profiles for success.\n\n\n\n\nUnderstanding Your Audience & Strategy: Discover who your ideal audience is\, what they care about\, and how to plan content that resonates with them.\n\n\n\n\nCrafting Engaging Content: Explore techniques for creating posts\, images\, and videos that capture attention and encourage interaction.\n\n\n\n\nScheduling\, Automation & Consistency: Learn how to plan and schedule content efficiently\, using tools and strategies to maintain a consistent presence.\n\n\n\n\nGrowing Your Following & Engagement: Understand how to attract followers organically\, encourage engagement\, and build relationships with your audience.\n\nMeet the Host: \nKerry Madge is a creative and hands-on Marketing Executive at Let’s Do Marketing\, bringing nearly six years of experience helping businesses grow through social media. With a BA in Marketing Management\, she specialises in social media advertising\, content creation\, and graphic design\, turning ideas into engaging posts that capture attention and drive results. \nKerry’s passion is helping small businesses navigate the world of social media with confidence. She loves developing practical strategies\, crafting eye-catching content\, and showing businesses how to use platforms like Facebook and Instagram to connect with their audience and achieve real growth. \n\nSign up here
URL:https://invest.stepforwardluton.co.uk/event/introduction-to-social-media-marketing-3/2026-01-28/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2026/01/Introduction-to-Social-Media-Marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260122T093000
DTEND;TZID=Europe/London:20260122T113000
DTSTAMP:20260120T115218Z
CREATED:20260120T112934Z
LAST-MODIFIED:20260120T115218Z
UID:10000339-1769074200-1769081400@invest.stepforwardluton.co.uk
SUMMARY:LinkedIn Do's & Dont's for Success
DESCRIPTION:Use LinkedIn to expand your professional network\, attract new clients\, and create real business opportunities – all without feeling overwhelmed or unsure where to start. \nFinding it hard to make LinkedIn work for your business? Many small business owners set up a profile but post irregularly or struggle to engage the right audience\, then wonder why results don’t follow. \nThis workshop focuses on giving you LinkedIn strategies that generate meaningful connections and business growth. You’ll optimise your profile\, craft engaging content\, and network effectively. By the end\, you’ll have practical skills and actionable strategies to make LinkedIn a powerful tool for your business. \nWhat You’ll Learn: \n\n\nOptimising Your Profile: Learn how to create a professional and compelling LinkedIn profile that attracts the right audience.\n\n\n\n\nBuilding a Network: Discover strategies for connecting with potential clients\, collaborators\, and industry peers effectively.\n\n\n\n\nCreating Engaging Content: Explore how to post updates\, articles\, and multimedia content that positions you as an expert in your field.\n\n\n\n\nGenerating Leads: Learn practical methods to identify prospects\, start conversations\, and turn connections into opportunities.\n\n\n\n\nPersonal Branding on LinkedIn: Understand how to present your business consistently and authentically to build trust.\n\n\n\n\nAnalytics & Growth: Learn how to monitor engagement\, track performance\, and adjust your LinkedIn activity for maximum impact.\n\nMeet the Host: \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \nWith more than 19 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n\nSign up here
URL:https://invest.stepforwardluton.co.uk/event/linkedin-dos-donts-for-success-4/2026-01-22/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2026/01/LinkedIn-Dos-Donts-for-Success.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260107T093000
DTEND;TZID=Europe/London:20260107T120000
DTSTAMP:20251021T130953Z
CREATED:20251021T130953Z
LAST-MODIFIED:20251021T130953Z
UID:10000330-1767778200-1767787200@invest.stepforwardluton.co.uk
SUMMARY:Strategies for Successful Email Marketing
DESCRIPTION:About this event \nLearn how email marketing can help your business grow. \nEver feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work. \nIn this workshop\, you’ll learn the basics of email marketing — how to write messages people actually want to read\, send them to the right people\, and see what’s working (and what’s not). \nWe’ll cover simple\, practical steps to help you: \n\n\nGet started in collecting data\n\n\n\n\nCreating emails that connect with your audience\n\n\n\n\nShare updates\, offers\, or stories that keep people interested\n\n\n\n\nUse easy tools to send and track your emails\n\n\nBy the end\, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business.
URL:https://invest.stepforwardluton.co.uk/event/strategies-for-successful-email-marketing/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/webp:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/10/original-2.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251203T100000
DTEND;TZID=Europe/London:20251203T120000
DTSTAMP:20251021T105007Z
CREATED:20251021T105007Z
LAST-MODIFIED:20251021T105007Z
UID:10000329-1764756000-1764763200@invest.stepforwardluton.co.uk
SUMMARY:Breaking Down the Basics of SEO
DESCRIPTION:About this eventGet your business found online by the people who need you most. \nTired of feeling like your website is invisible? You’re not alone. Many small business owners put time and effort into building their website but still struggle to show up in search results. \nThis workshop will help you fix that. You’ll learn simple\, practical SEO strategies that bring more visitors to your site\, attract your ideal customers\, and help your business grow. We’ll break down the jargon\, showing you how to optimise your website\, create content that ranks\, and use free tools to see what’s working. \nBy the end\, you’ll know exactly how to make your business more visible online — and feel confident doing it yourself. \nWhat You’ll Learn:\n\n\nUnderstanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.\n\n\n\n\nKeyword Research and Optimisation: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.\n\n\n\n\nOn-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.\n\n\n\n\nOff-Page SEO Strategies: Delve into off-page SEO factors\, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.\n\n\n\n\nTechnical SEO Essentials: Uncover the technical aspects of SEO\, such as site speed\, mobile optimisation\, and crawlability.\n\n\n\n\nMeasuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.
URL:https://invest.stepforwardluton.co.uk/event/breaking-down-the-basics-of-seo-4/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/webp:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/10/original-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251128T100000
DTEND;TZID=Europe/London:20251128T130000
DTSTAMP:20251028T111342Z
CREATED:20251021T104349Z
LAST-MODIFIED:20251028T111342Z
UID:10000328-1764324000-1764334800@invest.stepforwardluton.co.uk
SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:About this eventUse paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \nThis workshop focuses on one equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.
URL:https://invest.stepforwardluton.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/webp:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/10/original.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251126T100000
DTEND;TZID=Europe/London:20251126T130000
DTSTAMP:20251021T095524Z
CREATED:20251021T094404Z
LAST-MODIFIED:20251021T095524Z
UID:10000325-1764151200-1764162000@invest.stepforwardluton.co.uk
SUMMARY:AI in Action: Smart Marketing for SMEs
DESCRIPTION:About this eventIn this foundational session\, participants will explore what AI is and how it is transforming SME marketing. The session will focus on the capabilities of free versus paid tools\, with an emphasis on accessible platforms such as ChatGPT and Canva. \nThrough guided exercises\, learners will gain an understanding of AI’s role in content generation\, marketing automation\, and prompt engineering. Participants will create AI-assisted marketing copy (including social media posts\, email snippets\, and advertisements) and refine prompts to enhance engagement and performance. \nKey learning objectives: \n\nUnderstand the fundamentals of AI in SME marketing\nUse structured prompts with ChatGPT to generate marketing content\nAlign prompts with business goals and measurable KPIs\nCreate and optimise AI-generated copy using real business scenarios\n\nInteractive Activities: \n\nPrompt Engineering Labs\nSide-by-side comparison: human- vs AI-generated content\nUse-case challenge: create a week’s worth of AI-powered social media content
URL:https://invest.stepforwardluton.co.uk/event/ai-in-action-smart-marketing-for-smes-2/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/10/AI-Luton-Workshop-Nov25.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251120T093000
DTEND;TZID=Europe/London:20251120T113000
DTSTAMP:20250909T093941Z
CREATED:20250909T093941Z
LAST-MODIFIED:20250909T093941Z
UID:10000321-1763631000-1763638200@invest.stepforwardluton.co.uk
SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:About this eventLinkedIn has emerged as a powerful platform for professionals to connect\, network\, and advance their careers. \nJoin Let’s Do Marketing and delve into the essential do’s and don’ts of LinkedIn\, uncovering the key tactics to optimise your profile\, expand your network\, and engage effectively with potential customers and collaborators. \nWhether you are just starting\, or you are a regular user looking to enhance your profile\, this webinar is designed to equip you with practical insights in how to make the most of the platform. \nLets Do Marketing will also look at LinkedIn Campaign Manager including how to create audiences and paid ad capabilities.
URL:https://invest.stepforwardluton.co.uk/event/linkedin-dos-donts-for-success-3/2025-11-20/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/Linked-In-Dos-and-Donts.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251104T100000
DTEND;TZID=Europe/London:20251104T124500
DTSTAMP:20250909T094247Z
CREATED:20250909T091931Z
LAST-MODIFIED:20250909T094247Z
UID:10000319-1762250400-1762260300@invest.stepforwardluton.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:About this eventAn area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market\, your focus for messaging\, and your strengths as a business\, but it can become your ultimate marketing reference guide\, keeping all your promotional material consistent\, concise\, and clear. \nIn this 2.5-hour intensive webinar\, Lets Do Marketing will dive into the key areas of a marketing strategy document\, breaking down its key sections\, and equipping you with the knowledge and tools needed to go and craft your own! \nIn this power-packed session\, you will cover:\n\n\nWhat is Marketing Strategy?\n\n\n\n\nMarket Analysis\n\n\n\n\nSWOT Analysis\n\n\n\n\nIdentifying Target Audiences\n\n\n\n\nAnalysing Competitor Landscape\n\n\n\n\nCrafting Your Unique Value Proposition:\n\n\n\n\nDefining Your Brand Identity\n\n\n\n\nCreating Compelling Messaging\n\n\n\n\nChoosing the Right Channels\n\n\n\n\nMeasuring Success with KPIs
URL:https://invest.stepforwardluton.co.uk/event/understanding-and-developing-a-marketing-strategy-3/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/UnderstandingandDevelopingaMarketingStrategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251028T100000
DTEND;TZID=Europe/London:20251028T130000
DTSTAMP:20251021T095528Z
CREATED:20251021T094412Z
LAST-MODIFIED:20251021T095528Z
UID:10000324-1761645600-1761656400@invest.stepforwardluton.co.uk
SUMMARY:AI in Action: Smart Marketing for SMEs
DESCRIPTION:About this eventIn this foundational session\, participants will explore what AI is and how it is transforming SME marketing. The session will focus on the capabilities of free versus paid tools\, with an emphasis on accessible platforms such as ChatGPT and Canva. \nThrough guided exercises\, learners will gain an understanding of AI’s role in content generation\, marketing automation\, and prompt engineering. Participants will create AI-assisted marketing copy (including social media posts\, email snippets\, and advertisements) and refine prompts to enhance engagement and performance. \nKey learning objectives: \n\nUnderstand the fundamentals of AI in SME marketing\nUse structured prompts with ChatGPT to generate marketing content\nAlign prompts with business goals and measurable KPIs\nCreate and optimise AI-generated copy using real business scenarios\n\nInteractive Activities: \n\nPrompt Engineering Labs\nSide-by-side comparison: human- vs AI-generated content\nUse-case challenge: create a week’s worth of AI-powered social media content
URL:https://invest.stepforwardluton.co.uk/event/ai-in-action-smart-marketing-for-smes-3/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/10/AI-Luton-Workshop-Oct25.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251028T100000
DTEND;TZID=Europe/London:20251028T113000
DTSTAMP:20250909T094733Z
CREATED:20250909T094733Z
LAST-MODIFIED:20250909T094733Z
UID:10000322-1761645600-1761651000@invest.stepforwardluton.co.uk
SUMMARY:Using Canva to Create Content
DESCRIPTION:About this eventWant to learn how to create eye-catching and engaging graphics for your business? Join Lets Do Marketing’s Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! \nIn this course\, you’ll cover everything from:\n\n\nHow to sign up and get set up on the platform\n\n\n\n\nHow to navigate Canva as a beginner\n\n\n\n\nCreating a brand kit for your business\n\n\n\n\nCreating a new graphic together for a campaign for a business\n\n\n\n\nWalkthrough of all the basic features of Canva\n\n\n\n\nResizing designs to make posters and leaflets
URL:https://invest.stepforwardluton.co.uk/event/using-canva-to-create-content-4/
LOCATION:Online
CATEGORIES:Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251015T100000
DTEND;TZID=Europe/London:20251015T120000
DTSTAMP:20250909T094214Z
CREATED:20250909T085502Z
LAST-MODIFIED:20250909T094214Z
UID:10000317-1760522400-1760529600@invest.stepforwardluton.co.uk
SUMMARY:Email Marketing
DESCRIPTION:About this eventEmail Marketing remains a cornerstone of digital communication\, which when used effectively can elevate your brand\, foster customer loyalty\, and drive remarkable results. \nIn this 2-hour webinar\, Lets Do Marketing will explore how email marketing can be a game-changer for your business\, unravelling the secrets behind crafting compelling campaigns and how they seamlessly integrate into your overall marketing strategy. \nThroughout this webinar essential topics will be covered such as:\n\n\nBuilding a Solid Foundation: Learn the fundamentals of email marketing\, from creating subscriber lists to segmenting your audience for targeted messaging.\n\n\n\n\nThe Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and Unsubscribes.\n\n\n\n\nCrafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.\n\n\n\n\nAutomation and Personalization: Explore the power of automation to streamline your email campaigns and the art of personalization to create a tailored experience for each recipient.\n\n\n\n\nThe Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touch points to improve customer engagement.\n\n\n\n\nAnalytics and Optimization: Learn how to track and interpret key metrics\, identify areas for improvement\, and optimize your campaigns for maximum impact.
URL:https://invest.stepforwardluton.co.uk/event/email-marketing-2/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/EmailMarketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251008T180000
DTEND;TZID=Europe/London:20251008T190000
DTSTAMP:20250903T100703Z
CREATED:20250903T100703Z
LAST-MODIFIED:20250903T100703Z
UID:10000312-1759946400-1759950000@invest.stepforwardluton.co.uk
SUMMARY:First Steps Into The Creative Industries Webinar
DESCRIPTION:‘First Steps into the Creative Industry’ is a one-hour online workshop introducing practical ways to set up your creative practice or business. Facilitated by Jakub Rokita who leads the Creative Industry Network project in Luton\, it will cover the essentials of getting started – from identifying your niche and understanding the sector\, to find opportunities and building your first connections. Designed for those at the beginning of their journey\, it offers clear guidance and space for questions.
URL:https://invest.stepforwardluton.co.uk/event/first-steps-into-the-creative-industries-webinar/
LOCATION:Online
CATEGORIES:Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251007T180000
DTEND;TZID=Europe/London:20251007T190000
DTSTAMP:20250930T125244Z
CREATED:20250903T100219Z
LAST-MODIFIED:20250930T125244Z
UID:10000310-1759860000-1759863600@invest.stepforwardluton.co.uk
SUMMARY:AI Shortlisting Webinar
DESCRIPTION:Curious about how AI is used in recruitment? This online session demystifies the shortlisting process\, showing how AI tools assess applications and what you can do to stand out. Ideal for job seekers\, HR professionals\, and anyone interested in the future of hiring. \nAbout the speaker \nDr Edward Braund\, University of Bedfordshire\nDr Ed Braund is an Associate Professor in Computational Intelligence\, Head of the School of Computing\, Engineering\, and Creative Industries\, and Director of Luton AI at the University of Bedfordshire. His world-leading research focuses on the information processing abilities of biological\, chemical\, and physical systems to develop bio-processors\, sensors\, and new forms of computational intelligences. With colleagues\, Ed recently created Luton AI\, a civic organisation based at the University\, which capitalises on the university’s expertise in AI and automation research to foster an ecosystem that drives business innovation and creates high-skilled job opportunities in the region. Since its launch in Spring 2024\, Luton AI has engaged over 300 organisations and conducted specialised projects to support AI transformation. Ed has previously held senior leadership positions at other universities and has extensive consulting experience. 
URL:https://invest.stepforwardluton.co.uk/event/ai-shortlisting-webinar/
LOCATION:Online
CATEGORIES:Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251006T180000
DTEND;TZID=Europe/London:20251006T190000
DTSTAMP:20250930T123226Z
CREATED:20250903T095924Z
LAST-MODIFIED:20250930T123226Z
UID:10000308-1759773600-1759777200@invest.stepforwardluton.co.uk
SUMMARY:Entrepreneurship For All Webinar
DESCRIPTION:Entrepreneurship should be accessible to everyone. This inclusive session explores how individuals from all backgrounds – including those with disabilities – can start and grow successful businesses. Join us to learn about tailored support\, resources\, and inspiring stories that prove enterprise truly is for all. \nAbout the speaker \nAnne Bland\, Disability Resource Centre\nAnne Bland is Chief Executive of the Disability Resource Centre\, a user-led charity supporting unpaid carers and people with disabilities and long-term health conditions across Bedfordshire\, Luton and Milton Keynes. With over 20 years of experience in social business\, governance\, advocacy\, and programme leadership at national and international levels\, Anne has influenced European Union policy\, led cross-sector programmes in sustainability and social enterprise and social impact\, and guided organisations through major transformations. \nAs a neurodivergent woman\, Anne brings lived experience of leadership from a different perspective. She is passionate about challenging barriers that prevent disabled people from thriving in business and about demonstrating that disability and neurodiversity can be powerful drivers of creativity\, resilience\, and innovation. \nAnne has a master’s degree from Bayes Business School\, majoring in Philanthropy and Social Investment\, alumna of Al Gore’s Climate Reality Leadership Corps\, and has served as trustee and board director in several voluntary organisations. At Luton Enterprise Week\, she will share insights on inclusive entrepreneurship\, showing how user-led organisations and diverse leadership can create both social impact and sustainable enterprises.
URL:https://invest.stepforwardluton.co.uk/event/entrepreneurship-for-all-webinar/
LOCATION:Online
CATEGORIES:Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251001T100000
DTEND;TZID=Europe/London:20251001T120000
DTSTAMP:20250909T094124Z
CREATED:20250909T084643Z
LAST-MODIFIED:20250909T094124Z
UID:10000316-1759312800-1759320000@invest.stepforwardluton.co.uk
SUMMARY:Breaking down the basics of SEO
DESCRIPTION:About this eventIn an era where online presence is a necessity\, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape\, can appear overwhelming and complicated for small business owners\, but Let’s Do Marketing are here to help. \nThis 2-hour webinar breaks down the basics of SEO\, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve! \nWhat You’ll Learn:\n\n\nUnderstanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.\n\n\n\n\nKeyword Research and Optimization: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.\n\n\n\n\nOn-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.\n\n\n\n\nOff-Page SEO Strategies: Delve into off-page SEO factors\, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.\n\n\n\n\nTechnical SEO Essentials: Uncover the technical aspects of SEO\, such as site speed\, mobile optimization\, and crawlability.\n\n\n\n\nMeasuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.
URL:https://invest.stepforwardluton.co.uk/event/breaking-down-the-basics-of-seo-3/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/BreakingDowntheBasicsofSEO.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250930T100000
DTEND;TZID=Europe/London:20250930T130000
DTSTAMP:20250909T094117Z
CREATED:20250909T090200Z
LAST-MODIFIED:20250909T094117Z
UID:10000318-1759226400-1759237200@invest.stepforwardluton.co.uk
SUMMARY:Social Media Advanced: Paid Ads
DESCRIPTION:About this eventStart running Paid Ads on social media\, and reach more customers than ever before! \nWant to level up your social media channels and skills\, and learn how to run smart and effective paid social media campaigns on Facebook and Instagram? \nJoin the course from Let’s Do Marketing and follow the whole process with an expert social media coach\, where you’ll learn how to dive deeper into and create a more targeted marketing strategy\, and how to plan and set up sophisticated Paid Ad campaigns from Facebook Ads Manager. \nDuring this course you will cover:\n\n\nDeveloping your customer personas online – investigating habits\, social media usage\, trends and more\n\n\n\n\nWays you can use data better – from installing a Facebook Pixel to using your Mailing Lists to create targeted audiences for your Paid Ads\n\n\n\n\nLearning about Meta Business Suite – useful tools included\, as well as how to navigate the platform\n\n\n\n\nDifferent formats and types of ads\n\n\n\n\nCreating graphic design content for Paid Ads using Canva\n\n\n\n\nWalkthrough of creating a Paid Ad Campaign on Facebook Ads Manager – from creating your campaign and narrowing down your audience\, to creating Ad copy and Call to Actions.\n\n\n\n\nMeasuring the results of your Paid Ad campaigns
URL:https://invest.stepforwardluton.co.uk/event/social-media-advanced-paid-ads-3/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/SocialMediaAdvanced-PaidAds.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250918T093000
DTEND;TZID=Europe/London:20250918T113000
DTSTAMP:20250909T093941Z
CREATED:20250909T093941Z
LAST-MODIFIED:20250909T093941Z
UID:10000320-1758187800-1758195000@invest.stepforwardluton.co.uk
SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:About this eventLinkedIn has emerged as a powerful platform for professionals to connect\, network\, and advance their careers. \nJoin Let’s Do Marketing and delve into the essential do’s and don’ts of LinkedIn\, uncovering the key tactics to optimise your profile\, expand your network\, and engage effectively with potential customers and collaborators. \nWhether you are just starting\, or you are a regular user looking to enhance your profile\, this webinar is designed to equip you with practical insights in how to make the most of the platform. \nLets Do Marketing will also look at LinkedIn Campaign Manager including how to create audiences and paid ad capabilities.
URL:https://invest.stepforwardluton.co.uk/event/linkedin-dos-donts-for-success-3/2025-09-18/
LOCATION:Online
CATEGORIES:Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250826T100000
DTEND;TZID=Europe/London:20250826T130000
DTSTAMP:20250723T104801Z
CREATED:20250723T104417Z
LAST-MODIFIED:20250723T104801Z
UID:10000294-1756202400-1756213200@invest.stepforwardluton.co.uk
SUMMARY:Website Development Skills Webinar
DESCRIPTION:About this eventOverview: \nWe’ll look at the principles and practices of developing a website for your business\, covering topics from buying domains to Google ads. \nAgenda: \nAudience Demographics and Website Domains \n\nYour target audience and their behaviours\nDomains\, email\, hosting\, speed and https\n\nBREAK / Optional networking time \nWebsite Structure\, Keywords\, GDPR and Analytics \n\nUse of keywords\, colours\, and good site structure\nGDPR\, cookies\, compliance\, and risk\nAnalytics – measuring activity and results\n\nBREAK / Optional networking time \nWebsite Building\, Google Ads and Traffic \n\nTemplate-based DIY website building\nPro and cons of different packages\nGoogle Ads (previously AdWords)\, pay-per-click\, maps and traffic
URL:https://invest.stepforwardluton.co.uk/event/website-development-skills-webinar/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/07/website-development-wenta.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250826T100000
DTEND;TZID=Europe/London:20250826T113000
DTSTAMP:20250625T091752Z
CREATED:20250625T091752Z
LAST-MODIFIED:20250625T091752Z
UID:10000268-1756202400-1756207800@invest.stepforwardluton.co.uk
SUMMARY:Using Canva to Create Content
DESCRIPTION:About this eventWant to learn how to create eye-catching and engaging graphics for your business? Join our Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! \nIn this course\, we’ll cover everything from:\n\n\nHow to sign up and get set up on the platform\n\n\n\n\nHow to navigate Canva as a beginner\n\n\n\n\nCreating a brand kit for your business\n\n\n\n\nCreating a new graphic together for a campaign for a business\n\n\n\n\nWalkthrough of all the basic features of Canva\n\n\n\n\nResizing designs to make posters and leaflets\n\n\nDisclaimer : Luton businesses can access this session for free with the code LUTON25
URL:https://invest.stepforwardluton.co.uk/event/using-canva-to-create-content-3/
LOCATION:Online
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