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DTSTART;TZID=Europe/London:20260122T093000
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UID:10000339-1769074200-1769081400@invest.stepforwardluton.co.uk
SUMMARY:LinkedIn Do's & Dont's for Success
DESCRIPTION:Use LinkedIn to expand your professional network\, attract new clients\, and create real business opportunities – all without feeling overwhelmed or unsure where to start. \nFinding it hard to make LinkedIn work for your business? Many small business owners set up a profile but post irregularly or struggle to engage the right audience\, then wonder why results don’t follow. \nThis workshop focuses on giving you LinkedIn strategies that generate meaningful connections and business growth. You’ll optimise your profile\, craft engaging content\, and network effectively. By the end\, you’ll have practical skills and actionable strategies to make LinkedIn a powerful tool for your business. \nWhat You’ll Learn: \n\n\nOptimising Your Profile: Learn how to create a professional and compelling LinkedIn profile that attracts the right audience.\n\n\n\n\nBuilding a Network: Discover strategies for connecting with potential clients\, collaborators\, and industry peers effectively.\n\n\n\n\nCreating Engaging Content: Explore how to post updates\, articles\, and multimedia content that positions you as an expert in your field.\n\n\n\n\nGenerating Leads: Learn practical methods to identify prospects\, start conversations\, and turn connections into opportunities.\n\n\n\n\nPersonal Branding on LinkedIn: Understand how to present your business consistently and authentically to build trust.\n\n\n\n\nAnalytics & Growth: Learn how to monitor engagement\, track performance\, and adjust your LinkedIn activity for maximum impact.\n\nMeet the Host: \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \nWith more than 19 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n\nSign up here
URL:https://invest.stepforwardluton.co.uk/event/linkedin-dos-donts-for-success-4/2026-01-22/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2026/01/LinkedIn-Dos-Donts-for-Success.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260107T093000
DTEND;TZID=Europe/London:20260107T120000
DTSTAMP:20251021T130953Z
CREATED:20251021T130953Z
LAST-MODIFIED:20251021T130953Z
UID:10000330-1767778200-1767787200@invest.stepforwardluton.co.uk
SUMMARY:Strategies for Successful Email Marketing
DESCRIPTION:About this event \nLearn how email marketing can help your business grow. \nEver feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work. \nIn this workshop\, you’ll learn the basics of email marketing — how to write messages people actually want to read\, send them to the right people\, and see what’s working (and what’s not). \nWe’ll cover simple\, practical steps to help you: \n\n\nGet started in collecting data\n\n\n\n\nCreating emails that connect with your audience\n\n\n\n\nShare updates\, offers\, or stories that keep people interested\n\n\n\n\nUse easy tools to send and track your emails\n\n\nBy the end\, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business.
URL:https://invest.stepforwardluton.co.uk/event/strategies-for-successful-email-marketing/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/webp:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/10/original-2.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251203T100000
DTEND;TZID=Europe/London:20251203T120000
DTSTAMP:20251021T105007Z
CREATED:20251021T105007Z
LAST-MODIFIED:20251021T105007Z
UID:10000329-1764756000-1764763200@invest.stepforwardluton.co.uk
SUMMARY:Breaking Down the Basics of SEO
DESCRIPTION:About this eventGet your business found online by the people who need you most. \nTired of feeling like your website is invisible? You’re not alone. Many small business owners put time and effort into building their website but still struggle to show up in search results. \nThis workshop will help you fix that. You’ll learn simple\, practical SEO strategies that bring more visitors to your site\, attract your ideal customers\, and help your business grow. We’ll break down the jargon\, showing you how to optimise your website\, create content that ranks\, and use free tools to see what’s working. \nBy the end\, you’ll know exactly how to make your business more visible online — and feel confident doing it yourself. \nWhat You’ll Learn:\n\n\nUnderstanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.\n\n\n\n\nKeyword Research and Optimisation: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.\n\n\n\n\nOn-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.\n\n\n\n\nOff-Page SEO Strategies: Delve into off-page SEO factors\, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.\n\n\n\n\nTechnical SEO Essentials: Uncover the technical aspects of SEO\, such as site speed\, mobile optimisation\, and crawlability.\n\n\n\n\nMeasuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.
URL:https://invest.stepforwardluton.co.uk/event/breaking-down-the-basics-of-seo-4/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/webp:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/10/original-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251128T100000
DTEND;TZID=Europe/London:20251128T130000
DTSTAMP:20251028T111342Z
CREATED:20251021T104349Z
LAST-MODIFIED:20251028T111342Z
UID:10000328-1764324000-1764334800@invest.stepforwardluton.co.uk
SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:About this eventUse paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \nThis workshop focuses on one equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.
URL:https://invest.stepforwardluton.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/webp:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/10/original.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251126T100000
DTEND;TZID=Europe/London:20251126T130000
DTSTAMP:20251021T095524Z
CREATED:20251021T094404Z
LAST-MODIFIED:20251021T095524Z
UID:10000325-1764151200-1764162000@invest.stepforwardluton.co.uk
SUMMARY:AI in Action: Smart Marketing for SMEs
DESCRIPTION:About this eventIn this foundational session\, participants will explore what AI is and how it is transforming SME marketing. The session will focus on the capabilities of free versus paid tools\, with an emphasis on accessible platforms such as ChatGPT and Canva. \nThrough guided exercises\, learners will gain an understanding of AI’s role in content generation\, marketing automation\, and prompt engineering. Participants will create AI-assisted marketing copy (including social media posts\, email snippets\, and advertisements) and refine prompts to enhance engagement and performance. \nKey learning objectives: \n\nUnderstand the fundamentals of AI in SME marketing\nUse structured prompts with ChatGPT to generate marketing content\nAlign prompts with business goals and measurable KPIs\nCreate and optimise AI-generated copy using real business scenarios\n\nInteractive Activities: \n\nPrompt Engineering Labs\nSide-by-side comparison: human- vs AI-generated content\nUse-case challenge: create a week’s worth of AI-powered social media content
URL:https://invest.stepforwardluton.co.uk/event/ai-in-action-smart-marketing-for-smes-2/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/10/AI-Luton-Workshop-Nov25.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251120T093000
DTEND;TZID=Europe/London:20251120T113000
DTSTAMP:20250909T093941Z
CREATED:20250909T093941Z
LAST-MODIFIED:20250909T093941Z
UID:10000321-1763631000-1763638200@invest.stepforwardluton.co.uk
SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:About this eventLinkedIn has emerged as a powerful platform for professionals to connect\, network\, and advance their careers. \nJoin Let’s Do Marketing and delve into the essential do’s and don’ts of LinkedIn\, uncovering the key tactics to optimise your profile\, expand your network\, and engage effectively with potential customers and collaborators. \nWhether you are just starting\, or you are a regular user looking to enhance your profile\, this webinar is designed to equip you with practical insights in how to make the most of the platform. \nLets Do Marketing will also look at LinkedIn Campaign Manager including how to create audiences and paid ad capabilities.
URL:https://invest.stepforwardluton.co.uk/event/linkedin-dos-donts-for-success-3/2025-11-20/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/Linked-In-Dos-and-Donts.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251104T100000
DTEND;TZID=Europe/London:20251104T124500
DTSTAMP:20250909T094247Z
CREATED:20250909T091931Z
LAST-MODIFIED:20250909T094247Z
UID:10000319-1762250400-1762260300@invest.stepforwardluton.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:About this eventAn area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market\, your focus for messaging\, and your strengths as a business\, but it can become your ultimate marketing reference guide\, keeping all your promotional material consistent\, concise\, and clear. \nIn this 2.5-hour intensive webinar\, Lets Do Marketing will dive into the key areas of a marketing strategy document\, breaking down its key sections\, and equipping you with the knowledge and tools needed to go and craft your own! \nIn this power-packed session\, you will cover:\n\n\nWhat is Marketing Strategy?\n\n\n\n\nMarket Analysis\n\n\n\n\nSWOT Analysis\n\n\n\n\nIdentifying Target Audiences\n\n\n\n\nAnalysing Competitor Landscape\n\n\n\n\nCrafting Your Unique Value Proposition:\n\n\n\n\nDefining Your Brand Identity\n\n\n\n\nCreating Compelling Messaging\n\n\n\n\nChoosing the Right Channels\n\n\n\n\nMeasuring Success with KPIs
URL:https://invest.stepforwardluton.co.uk/event/understanding-and-developing-a-marketing-strategy-3/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/UnderstandingandDevelopingaMarketingStrategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251028T100000
DTEND;TZID=Europe/London:20251028T130000
DTSTAMP:20251021T095528Z
CREATED:20251021T094412Z
LAST-MODIFIED:20251021T095528Z
UID:10000324-1761645600-1761656400@invest.stepforwardluton.co.uk
SUMMARY:AI in Action: Smart Marketing for SMEs
DESCRIPTION:About this eventIn this foundational session\, participants will explore what AI is and how it is transforming SME marketing. The session will focus on the capabilities of free versus paid tools\, with an emphasis on accessible platforms such as ChatGPT and Canva. \nThrough guided exercises\, learners will gain an understanding of AI’s role in content generation\, marketing automation\, and prompt engineering. Participants will create AI-assisted marketing copy (including social media posts\, email snippets\, and advertisements) and refine prompts to enhance engagement and performance. \nKey learning objectives: \n\nUnderstand the fundamentals of AI in SME marketing\nUse structured prompts with ChatGPT to generate marketing content\nAlign prompts with business goals and measurable KPIs\nCreate and optimise AI-generated copy using real business scenarios\n\nInteractive Activities: \n\nPrompt Engineering Labs\nSide-by-side comparison: human- vs AI-generated content\nUse-case challenge: create a week’s worth of AI-powered social media content
URL:https://invest.stepforwardluton.co.uk/event/ai-in-action-smart-marketing-for-smes-3/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/10/AI-Luton-Workshop-Oct25.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251028T100000
DTEND;TZID=Europe/London:20251028T113000
DTSTAMP:20250909T094733Z
CREATED:20250909T094733Z
LAST-MODIFIED:20250909T094733Z
UID:10000322-1761645600-1761651000@invest.stepforwardluton.co.uk
SUMMARY:Using Canva to Create Content
DESCRIPTION:About this eventWant to learn how to create eye-catching and engaging graphics for your business? Join Lets Do Marketing’s Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! \nIn this course\, you’ll cover everything from:\n\n\nHow to sign up and get set up on the platform\n\n\n\n\nHow to navigate Canva as a beginner\n\n\n\n\nCreating a brand kit for your business\n\n\n\n\nCreating a new graphic together for a campaign for a business\n\n\n\n\nWalkthrough of all the basic features of Canva\n\n\n\n\nResizing designs to make posters and leaflets
URL:https://invest.stepforwardluton.co.uk/event/using-canva-to-create-content-4/
LOCATION:Online
CATEGORIES:Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251015T100000
DTEND;TZID=Europe/London:20251015T120000
DTSTAMP:20250909T094214Z
CREATED:20250909T085502Z
LAST-MODIFIED:20250909T094214Z
UID:10000317-1760522400-1760529600@invest.stepforwardluton.co.uk
SUMMARY:Email Marketing
DESCRIPTION:About this eventEmail Marketing remains a cornerstone of digital communication\, which when used effectively can elevate your brand\, foster customer loyalty\, and drive remarkable results. \nIn this 2-hour webinar\, Lets Do Marketing will explore how email marketing can be a game-changer for your business\, unravelling the secrets behind crafting compelling campaigns and how they seamlessly integrate into your overall marketing strategy. \nThroughout this webinar essential topics will be covered such as:\n\n\nBuilding a Solid Foundation: Learn the fundamentals of email marketing\, from creating subscriber lists to segmenting your audience for targeted messaging.\n\n\n\n\nThe Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and Unsubscribes.\n\n\n\n\nCrafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.\n\n\n\n\nAutomation and Personalization: Explore the power of automation to streamline your email campaigns and the art of personalization to create a tailored experience for each recipient.\n\n\n\n\nThe Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touch points to improve customer engagement.\n\n\n\n\nAnalytics and Optimization: Learn how to track and interpret key metrics\, identify areas for improvement\, and optimize your campaigns for maximum impact.
URL:https://invest.stepforwardluton.co.uk/event/email-marketing-2/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/EmailMarketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251008T180000
DTEND;TZID=Europe/London:20251008T190000
DTSTAMP:20250903T100703Z
CREATED:20250903T100703Z
LAST-MODIFIED:20250903T100703Z
UID:10000312-1759946400-1759950000@invest.stepforwardluton.co.uk
SUMMARY:First Steps Into The Creative Industries Webinar
DESCRIPTION:‘First Steps into the Creative Industry’ is a one-hour online workshop introducing practical ways to set up your creative practice or business. Facilitated by Jakub Rokita who leads the Creative Industry Network project in Luton\, it will cover the essentials of getting started – from identifying your niche and understanding the sector\, to find opportunities and building your first connections. Designed for those at the beginning of their journey\, it offers clear guidance and space for questions.
URL:https://invest.stepforwardluton.co.uk/event/first-steps-into-the-creative-industries-webinar/
LOCATION:Online
CATEGORIES:Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251007T180000
DTEND;TZID=Europe/London:20251007T190000
DTSTAMP:20250930T125244Z
CREATED:20250903T100219Z
LAST-MODIFIED:20250930T125244Z
UID:10000310-1759860000-1759863600@invest.stepforwardluton.co.uk
SUMMARY:AI Shortlisting Webinar
DESCRIPTION:Curious about how AI is used in recruitment? This online session demystifies the shortlisting process\, showing how AI tools assess applications and what you can do to stand out. Ideal for job seekers\, HR professionals\, and anyone interested in the future of hiring. \nAbout the speaker \nDr Edward Braund\, University of Bedfordshire\nDr Ed Braund is an Associate Professor in Computational Intelligence\, Head of the School of Computing\, Engineering\, and Creative Industries\, and Director of Luton AI at the University of Bedfordshire. His world-leading research focuses on the information processing abilities of biological\, chemical\, and physical systems to develop bio-processors\, sensors\, and new forms of computational intelligences. With colleagues\, Ed recently created Luton AI\, a civic organisation based at the University\, which capitalises on the university’s expertise in AI and automation research to foster an ecosystem that drives business innovation and creates high-skilled job opportunities in the region. Since its launch in Spring 2024\, Luton AI has engaged over 300 organisations and conducted specialised projects to support AI transformation. Ed has previously held senior leadership positions at other universities and has extensive consulting experience. 
URL:https://invest.stepforwardluton.co.uk/event/ai-shortlisting-webinar/
LOCATION:Online
CATEGORIES:Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251006T180000
DTEND;TZID=Europe/London:20251006T190000
DTSTAMP:20250930T123226Z
CREATED:20250903T095924Z
LAST-MODIFIED:20250930T123226Z
UID:10000308-1759773600-1759777200@invest.stepforwardluton.co.uk
SUMMARY:Entrepreneurship For All Webinar
DESCRIPTION:Entrepreneurship should be accessible to everyone. This inclusive session explores how individuals from all backgrounds – including those with disabilities – can start and grow successful businesses. Join us to learn about tailored support\, resources\, and inspiring stories that prove enterprise truly is for all. \nAbout the speaker \nAnne Bland\, Disability Resource Centre\nAnne Bland is Chief Executive of the Disability Resource Centre\, a user-led charity supporting unpaid carers and people with disabilities and long-term health conditions across Bedfordshire\, Luton and Milton Keynes. With over 20 years of experience in social business\, governance\, advocacy\, and programme leadership at national and international levels\, Anne has influenced European Union policy\, led cross-sector programmes in sustainability and social enterprise and social impact\, and guided organisations through major transformations. \nAs a neurodivergent woman\, Anne brings lived experience of leadership from a different perspective. She is passionate about challenging barriers that prevent disabled people from thriving in business and about demonstrating that disability and neurodiversity can be powerful drivers of creativity\, resilience\, and innovation. \nAnne has a master’s degree from Bayes Business School\, majoring in Philanthropy and Social Investment\, alumna of Al Gore’s Climate Reality Leadership Corps\, and has served as trustee and board director in several voluntary organisations. At Luton Enterprise Week\, she will share insights on inclusive entrepreneurship\, showing how user-led organisations and diverse leadership can create both social impact and sustainable enterprises.
URL:https://invest.stepforwardluton.co.uk/event/entrepreneurship-for-all-webinar/
LOCATION:Online
CATEGORIES:Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251001T100000
DTEND;TZID=Europe/London:20251001T120000
DTSTAMP:20250909T094124Z
CREATED:20250909T084643Z
LAST-MODIFIED:20250909T094124Z
UID:10000316-1759312800-1759320000@invest.stepforwardluton.co.uk
SUMMARY:Breaking down the basics of SEO
DESCRIPTION:About this eventIn an era where online presence is a necessity\, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape\, can appear overwhelming and complicated for small business owners\, but Let’s Do Marketing are here to help. \nThis 2-hour webinar breaks down the basics of SEO\, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve! \nWhat You’ll Learn:\n\n\nUnderstanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.\n\n\n\n\nKeyword Research and Optimization: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.\n\n\n\n\nOn-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.\n\n\n\n\nOff-Page SEO Strategies: Delve into off-page SEO factors\, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.\n\n\n\n\nTechnical SEO Essentials: Uncover the technical aspects of SEO\, such as site speed\, mobile optimization\, and crawlability.\n\n\n\n\nMeasuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.
URL:https://invest.stepforwardluton.co.uk/event/breaking-down-the-basics-of-seo-3/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/BreakingDowntheBasicsofSEO.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250930T100000
DTEND;TZID=Europe/London:20250930T130000
DTSTAMP:20250909T094117Z
CREATED:20250909T090200Z
LAST-MODIFIED:20250909T094117Z
UID:10000318-1759226400-1759237200@invest.stepforwardluton.co.uk
SUMMARY:Social Media Advanced: Paid Ads
DESCRIPTION:About this eventStart running Paid Ads on social media\, and reach more customers than ever before! \nWant to level up your social media channels and skills\, and learn how to run smart and effective paid social media campaigns on Facebook and Instagram? \nJoin the course from Let’s Do Marketing and follow the whole process with an expert social media coach\, where you’ll learn how to dive deeper into and create a more targeted marketing strategy\, and how to plan and set up sophisticated Paid Ad campaigns from Facebook Ads Manager. \nDuring this course you will cover:\n\n\nDeveloping your customer personas online – investigating habits\, social media usage\, trends and more\n\n\n\n\nWays you can use data better – from installing a Facebook Pixel to using your Mailing Lists to create targeted audiences for your Paid Ads\n\n\n\n\nLearning about Meta Business Suite – useful tools included\, as well as how to navigate the platform\n\n\n\n\nDifferent formats and types of ads\n\n\n\n\nCreating graphic design content for Paid Ads using Canva\n\n\n\n\nWalkthrough of creating a Paid Ad Campaign on Facebook Ads Manager – from creating your campaign and narrowing down your audience\, to creating Ad copy and Call to Actions.\n\n\n\n\nMeasuring the results of your Paid Ad campaigns
URL:https://invest.stepforwardluton.co.uk/event/social-media-advanced-paid-ads-3/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/SocialMediaAdvanced-PaidAds.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250918T093000
DTEND;TZID=Europe/London:20250918T113000
DTSTAMP:20250909T093941Z
CREATED:20250909T093941Z
LAST-MODIFIED:20250909T093941Z
UID:10000320-1758187800-1758195000@invest.stepforwardluton.co.uk
SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:About this eventLinkedIn has emerged as a powerful platform for professionals to connect\, network\, and advance their careers. \nJoin Let’s Do Marketing and delve into the essential do’s and don’ts of LinkedIn\, uncovering the key tactics to optimise your profile\, expand your network\, and engage effectively with potential customers and collaborators. \nWhether you are just starting\, or you are a regular user looking to enhance your profile\, this webinar is designed to equip you with practical insights in how to make the most of the platform. \nLets Do Marketing will also look at LinkedIn Campaign Manager including how to create audiences and paid ad capabilities.
URL:https://invest.stepforwardluton.co.uk/event/linkedin-dos-donts-for-success-3/2025-09-18/
LOCATION:Online
CATEGORIES:Event
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/09/Linked-In-Dos-and-Donts.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250826T100000
DTEND;TZID=Europe/London:20250826T130000
DTSTAMP:20250723T104801Z
CREATED:20250723T104417Z
LAST-MODIFIED:20250723T104801Z
UID:10000294-1756202400-1756213200@invest.stepforwardluton.co.uk
SUMMARY:Website Development Skills Webinar
DESCRIPTION:About this eventOverview: \nWe’ll look at the principles and practices of developing a website for your business\, covering topics from buying domains to Google ads. \nAgenda: \nAudience Demographics and Website Domains \n\nYour target audience and their behaviours\nDomains\, email\, hosting\, speed and https\n\nBREAK / Optional networking time \nWebsite Structure\, Keywords\, GDPR and Analytics \n\nUse of keywords\, colours\, and good site structure\nGDPR\, cookies\, compliance\, and risk\nAnalytics – measuring activity and results\n\nBREAK / Optional networking time \nWebsite Building\, Google Ads and Traffic \n\nTemplate-based DIY website building\nPro and cons of different packages\nGoogle Ads (previously AdWords)\, pay-per-click\, maps and traffic
URL:https://invest.stepforwardluton.co.uk/event/website-development-skills-webinar/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/07/website-development-wenta.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250826T100000
DTEND;TZID=Europe/London:20250826T113000
DTSTAMP:20250625T091752Z
CREATED:20250625T091752Z
LAST-MODIFIED:20250625T091752Z
UID:10000268-1756202400-1756207800@invest.stepforwardluton.co.uk
SUMMARY:Using Canva to Create Content
DESCRIPTION:About this eventWant to learn how to create eye-catching and engaging graphics for your business? Join our Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! \nIn this course\, we’ll cover everything from:\n\n\nHow to sign up and get set up on the platform\n\n\n\n\nHow to navigate Canva as a beginner\n\n\n\n\nCreating a brand kit for your business\n\n\n\n\nCreating a new graphic together for a campaign for a business\n\n\n\n\nWalkthrough of all the basic features of Canva\n\n\n\n\nResizing designs to make posters and leaflets\n\n\nDisclaimer : Luton businesses can access this session for free with the code LUTON25
URL:https://invest.stepforwardluton.co.uk/event/using-canva-to-create-content-3/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/06/Using-Canva-to-Create-Content.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250820T100000
DTEND;TZID=Europe/London:20250820T120000
DTSTAMP:20250625T092514Z
CREATED:20250625T090958Z
LAST-MODIFIED:20250625T092514Z
UID:10000267-1755684000-1755691200@invest.stepforwardluton.co.uk
SUMMARY:Achieving Email Excellence Strategies for Successful Email Marketing
DESCRIPTION:About this eventEmail Marketing remains a cornerstone of digital communication\, which when used effectively can elevate your brand\, foster customer loyalty\, and drive remarkable results. \nIn this 2-hour webinar\, we will explore how email marketing can be a game-changer for your business\, unravelling the secrets behind crafting compelling campaigns and how they seamlessly integrate into your overall marketing strategy. \nThroughout this webinar\, we’ll cover essential topics such as:\n\n\nBuilding a Solid Foundation: Learn the fundamentals of email marketing\, from creating subscriber lists to segmenting your audience for targeted messaging.\n\n\n\n\nThe Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and Unsubscribes.\n\n\n\n\nCrafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.\n\n\n\n\nAutomation and Personalization: Explore the power of automation to streamline your email campaigns and the art of personalization to create a tailored experience for each recipient.\n\n\n\n\nThe Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touch points to improve customer engagement.\n\n\n\n\nAnalytics and Optimization: Learn how to track and interpret key metrics\, identify areas for improvement\, and optimize your campaigns for maximum impact.\n\nDisclaimer : Luton businesses can access this session for free with the code LUTON25
URL:https://invest.stepforwardluton.co.uk/event/achieving-email-excellence-strategies-for-successful-email-marketing/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/06/Achieving-Email-Excellence-Strategies-for-Successful-Email-Marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250808T140000
DTEND;TZID=Europe/London:20250808T160000
DTSTAMP:20250723T141739Z
CREATED:20250723T141739Z
LAST-MODIFIED:20250723T141739Z
UID:10000306-1754661600-1754668800@invest.stepforwardluton.co.uk
SUMMARY:Funding your New Business
DESCRIPTION:About this eventFunding can be a critical step in building and growing a successful business. This bootcamp will explore a wide range of financing options and learn how to secure the funds that aligns with your business goals. \nAgenda: \n\n3 F’s\nBank finance\nGrants\, competitions and awards\nAngel Investors\nCrowd funding\nOther finance options\nEligibility\nLinks\nPlanning\, help and support
URL:https://invest.stepforwardluton.co.uk/event/funding-your-new-business/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/07/funding-business.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250808T100000
DTEND;TZID=Europe/London:20250808T130000
DTSTAMP:20250723T140447Z
CREATED:20250723T140447Z
LAST-MODIFIED:20250723T140447Z
UID:10000304-1754647200-1754658000@invest.stepforwardluton.co.uk
SUMMARY:Ecommerce for Beginners
DESCRIPTION:About this eventThis webinar is designed to guide absolute beginners through the foundational steps of starting an ecommerce business. Whether you’re exploring the idea or ready to dive in\, this session provides the essential knowledge and tools to help you launch your first online store with confidence. \nHere’s what you’ll learn: \n• What ecommerce is and how to get started \n• How to find the right product and market for your store \n• The different ecommerce models (including dropshipping & Amazon FBA) \n• Step-by-step guide to setting up your store and fulfilling orders \n• Simple marketing strategies to promote your store (no big budget needed!) \n• Naming your brand\, choosing payment gateways\, and legal basics like trademarks \n• Tips on freebies\, reviews\, and upsells that help grow your store
URL:https://invest.stepforwardluton.co.uk/event/ecommerce-for-beginners/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/07/e-commerce-for-beginners.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250808T100000
DTEND;TZID=Europe/London:20250808T110000
DTSTAMP:20250723T141309Z
CREATED:20250723T141309Z
LAST-MODIFIED:20250723T141309Z
UID:10000305-1754647200-1754650800@invest.stepforwardluton.co.uk
SUMMARY:AI Made Simple - a guide for businesses
DESCRIPTION:About this eventThis is for business owners who’ve heard the AI hype — but don’t have time for the noise.  You’re not trying to become a tech guru. You just want to know: \n\nWhat can AI actually do for my business?\n\n\nCan it save me time\, reduce stress\, and help me grow — without the headache?\n\n\nAnd where do I even start\, without wasting time or money?\n\nThat’s exactly what this session delivers. \n👊 What You’ll Get (No Fluff): \n\n\nReal clarity on what AI is (and what it isn’t) — in plain English\nA 3-step roadmap to apply AI in your business — without the tech overwhelm\nEveryday use cases that save hours and help you scale smarter\nStraight-talking advice from someone who understands the pressure you’re under\n\nThis isn’t about selling software. It’s about giving you control — so you can stop guessing\, start saving time\, and focus on what matters. \n🙋‍♀️ Who This is For:  \nThis session is for SME owners\, founders\, and consultants who: \n\nAre time-poor\, constantly juggling staff\, clients\, and strategy\n\n\nFeel the pressure to “keep up” with AI — but don’t know where to start\n\n\nWant to work smarter\, not harder — but can’t afford to get it wrong\n\n\nAre tired of the waffle\, the buzzwords\, and tools that overpromise but underdeliver\n\nIf you’ve ever said: \n“I know AI could help — but I just need someone to break it down for me”… \nThis is exactly what you’ve been waiting for. \n❌ Who This is Not For: \n\nPeople who love buzzwords\, dashboards\, and jargon\n\n\nBusinesses looking for the next shiny trend\n\n\nAnyone with hours to waste watching tech demos\n\n🎯 What You’ll Leave With: \n\nConfidence to take the first step\n\n\nExamples you can actually use\n\n\nA clear sense of where AI fits in your business — and where it doesn’t\n\nThis is AI without the hype! No pitch. No overwhelm. Just practical support for people like you who run real businesses in the real world. \n👇 Save Your Seat \nIt’s free. But spaces are limited. \nIf you’re ready to make AI work for you — not the other way around — book your place now. \nYour host: \nAde Shokoya is an Agile consultant\, AI strategist\, and founder of Ajyle AI—a global consultancy providing certified training and strategic AI support to forward-thinking organisations. With 20+ years of experience delivering multi-million pound transformation across sectors\, Ade now helps business owners harness AI to save time\, increase efficiency\, and grow smarter. He’s trained over 10\,000 professionals globally and built AI solutions that turn complexity into clarity
URL:https://invest.stepforwardluton.co.uk/event/ai-made-simple-a-guide-for-businesses/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/07/ai-made-simple.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250807T140000
DTEND;TZID=Europe/London:20250807T170000
DTSTAMP:20250723T123337Z
CREATED:20250723T123337Z
LAST-MODIFIED:20250723T123337Z
UID:10000301-1754575200-1754586000@invest.stepforwardluton.co.uk
SUMMARY:Creating a website using Wix
DESCRIPTION:About this eventWe’ll look at the principles and practices of developing a website for your business using Wix as a website building platform. \nIn this bootcamp we will cover: \n• Getting a Domain Name \n• What Makes a Good Website \n• Website Building Platform (Wix) \n• Driving Traffic (SEO) \n• Driving Traffic (SEM) \n• Driving Traffic (Other) \n• Measuring Success \n• Security and Compliance
URL:https://invest.stepforwardluton.co.uk/event/creating-a-website-using-wix/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/07/create-a-websits-using-wix.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250807T140000
DTEND;TZID=Europe/London:20250807T150000
DTSTAMP:20250723T135752Z
CREATED:20250723T135752Z
LAST-MODIFIED:20250723T135752Z
UID:10000303-1754575200-1754578800@invest.stepforwardluton.co.uk
SUMMARY:Practical AI for Marketing with Google Digital Garage
DESCRIPTION:About this eventDevelop practical AI skills and learn how to leverage AI to enhance your marketing efforts and impact. \nSign-up to join a one hour\, trainer led webinar with Google Digital Garage. \nAbout Google Digital Garage\nGoogle Digital Garage is one of Google’s flagship investment programmes in the UK\, providing free digital skills training to individuals and businesses. \nSince its launch in 2015\, they have visited more than 500 villages\, towns and cities across the UK and trained over 400\,000 people face-to-face and online. \nThis is part of Google’s wider European initiative: Grow with Google\, to provide products\, training and tools to help one million Europeans find a job\, develop their career or grow a business. \nWith the Google Digital Garage webinar series\, you can access free live training designed to help grow your business\, jump-start your career or develop new skills – all from your own home. \nThe live webinars are absolutely free to attend and open to everyone – delivered by expert Google Digital Garage trainers ready to help and support your learning\, whatever your goals.
URL:https://invest.stepforwardluton.co.uk/event/practical-ai-for-marketing-with-google-digital-garage/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/07/ai-marketing.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250807T110000
DTEND;TZID=Europe/London:20250807T130000
DTSTAMP:20250723T134739Z
CREATED:20250723T134739Z
LAST-MODIFIED:20250723T134739Z
UID:10000302-1754564400-1754571600@invest.stepforwardluton.co.uk
SUMMARY:How to set up your business - skills webinar
DESCRIPTION:About this eventThis bootcamp covers the practical elements of starting a business and runs through the key things you need to action in order to officially set up your business. \nThis bootcamp looks at: \n• Registering as either a sole trader or limited company \n• Insurance and other legalities \n• Registering a business name \n• Bank accounts \n• Invoices \n• Overview of Tax\, NI and VAT
URL:https://invest.stepforwardluton.co.uk/event/how-to-set-up-your-business-skills-webinar/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/07/how-to-set-up-business-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250806T133000
DTEND;TZID=Europe/London:20250806T143000
DTSTAMP:20250722T125827Z
CREATED:20250702T132433Z
LAST-MODIFIED:20250722T125827Z
UID:10000293-1754487000-1754490600@invest.stepforwardluton.co.uk
SUMMARY:Creative Business Videos: Video Marketing Workshop
DESCRIPTION:About this eventThis free\, 1-hour online workshop is designed to support small business owners who are curious about using video but feel overwhelmed or unsure where to start. Creative Business Videos will explore how simple storytelling\, authentic messaging\, and a smartphone camera can become a powerful business tool. To inspire and equip small business owners with a basic understanding of how video content can elevate their brand. \n(No prior experience needed) \nWhat You’ll Learn:\nBy the end of this workshop\, participants will: \n\nUnderstand why video is one of the most powerful marketing tools for business growth in 2025 and beyond\nDiscover the 5 types of videos every business should be using\nLearn how to use storytelling to build trust and boost visibility\nSee real-life examples of small businesses using video effectively\nGet simple planning frameworks to help you start filming confidently\nReflect on your own brand story and outline your first idea\nWalk away with practical tips to start creating videos right away\n\nIt will be delivered by Timothy Mason the Managing Director of Creative Business Videos who has over 15 years’ experience making video for businesses\, charities and Local Authority. \nWho Should Attend:\n\nSmall business owners ready to boost visibility\nSolo entrepreneurs looking to stand out\nCommunity organisation leaders wanting to tell their story\nMarketing teams needing inspiration and clarity\n\nIf you are interested in this course please sign up here
URL:https://invest.stepforwardluton.co.uk/event/creative-business-videos-video-marketing-workshop/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2023/07/Google-Digital-Garage.jpg
ORGANIZER;CN="Creative Business Videos":MAILTO:mailto:tim@creativebusinessvideos.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250805T140000
DTEND;TZID=Europe/London:20250805T170000
DTSTAMP:20250723T122826Z
CREATED:20250723T122826Z
LAST-MODIFIED:20250723T122826Z
UID:10000300-1754402400-1754413200@invest.stepforwardluton.co.uk
SUMMARY:Marketing for your business
DESCRIPTION:About this eventWithout proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points. \nAgenda: \nMarketing and market research \n\nWhat is Marketing?\nHow to understand your audience using market research\n\nBREAK / Optional networking time \nUnderstanding Your Customers and Competition \n\nUnderstanding your competitors\nIdentifying your customers and categorising them\nUnderstanding your customers’ needs and motivations\n\nBREAK / Optional networking time \nMarketing Planning\, Pricing and Branding \n\nPricing Considerations\nDeveloping your brand\nDeveloping your message\nDeciding on the best marketing methods for your business\nBudgeting and evaluating
URL:https://invest.stepforwardluton.co.uk/event/marketing-for-your-business-2/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/07/marketing-for-your-business.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250804T100000
DTEND;TZID=Europe/London:20250804T130000
DTSTAMP:20250723T121959Z
CREATED:20250723T114926Z
LAST-MODIFIED:20250723T121959Z
UID:10000299-1754301600-1754312400@invest.stepforwardluton.co.uk
SUMMARY:Business Planning Skills Webinar
DESCRIPTION:About this eventBusiness plans are a way of structuring your ideas and objectives and thinking through your business idea to check it is viable. If you are looking to obtain finance with a loan or investor you will need to present a business plan. \nAgenda \nResearch and preparation for your business plan \n\nThe purpose of a business plan\nMarket research\nAnalysis of the external influences on your business\nSWOT analysis\nTemplates for business plans\n\nBREAK / Optional networking time \nHow to complete the sections of a business plan \n\nCompleting your plan with the use of a template\nUnderstanding what your audience need to know\nGood presentation of a plan for funding applications\n\nBREAK / Optional networking time \nFinancial projections \n\nSurvival budgets\nBreak- even analysis\nSales forecasts\nProfit and loss forecasts\nCashflow forecasts\nFunding options
URL:https://invest.stepforwardluton.co.uk/event/business-planning-skills-webinar/2025-08-04/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/07/business-planning.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250801T100000
DTEND;TZID=Europe/London:20250801T130000
DTSTAMP:20250723T121505Z
CREATED:20250723T121505Z
LAST-MODIFIED:20250723T121505Z
UID:10000298-1754042400-1754053200@invest.stepforwardluton.co.uk
SUMMARY:Website Development for your small business
DESCRIPTION:About this eventWe’ll look at the principles and practices of developing a website for your business\, covering topics from buying domains to Google ads. \nAgenda: \nAudience Demographics and Website Domains \n\nYour target audience and their behaviours\nDomains\, email\, hosting\, speed and https\n\nBREAK / Optional networking time \nWebsite Structure\, Keywords\, GDPR and Analytics \n\nUse of keywords\, colours\, and good site structure\nGDPR\, cookies\, compliance\, and risk\nAnalytics – measuring activity and results\n\nBREAK / Optional networking time \nWebsite Building\, Google Ads and Traffic \n\nTemplate-based DIY website building\nPro and cons of different packages\nGoogle Ads (previously AdWords)\, pay-per-click\, maps and traffic
URL:https://invest.stepforwardluton.co.uk/event/website-development-for-your-small-business-2/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/07/website-development-wenta-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250731T093000
DTEND;TZID=Europe/London:20250731T113000
DTSTAMP:20250625T092238Z
CREATED:20250625T090123Z
LAST-MODIFIED:20250625T092238Z
UID:10000265-1753954200-1753961400@invest.stepforwardluton.co.uk
SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:About this eventLinkedIn has emerged as a powerful platform for professionals to connect\, network\, and advance their careers. \nJoin us as we delve into the essential do’s and don’ts of LinkedIn\, uncovering the key tactics to optimise your profile\, expand your network\, and engage effectively with potential customers and collaborators. \nWhether you are just starting\, or you are a regular user looking to enhance your profile\, this webinar is designed to equip you with practical insights in how to make the most of the platform. \nWe will also look at LinkedIn Campaign Manager including how to create audiences and paid ad capabilities. \nDisclaimer : Luton businesses can access this session for free with the code LUTON25
URL:https://invest.stepforwardluton.co.uk/event/linkedin-dos-donts-for-success-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://invest.stepforwardluton.co.uk/wp-content/uploads/sites/2/2025/06/LinkedIn-Dos-Donts-for-Success.png
END:VEVENT
END:VCALENDAR