About this event
Get your business found online by the people who need you most.
Tired of feeling like your website is invisible? You’re not alone. Many small business owners put time and effort into building their website but still struggle to show up in search results.
This workshop will help you fix that. You’ll learn simple, practical SEO strategies that bring more visitors to your site, attract your ideal customers, and help your business grow. We’ll break down the jargon, showing you how to optimise your website, create content that ranks, and use free tools to see what’s working.
By the end, you’ll know exactly how to make your business more visible online — and feel confident doing it yourself.
What You’ll Learn:
- Understanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.
- Keyword Research and Optimisation: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.
- On-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.
- Off-Page SEO Strategies: Delve into off-page SEO factors, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.
- Technical SEO Essentials: Uncover the technical aspects of SEO, such as site speed, mobile optimisation, and crawlability.
- Measuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.
