Who is this bootcamp for?

Don’t understand exactly what content marketing actually is and want to know how to use it to generate customer conversions?… Then this bootcamp is perfect for you! We’ve designed this training as a beginner’s guide to content marketing for small businesses.

Overview:

Getting to grips with content will help you to market your business and gain new customers!

Content marketing is a strategic marketing approach to help you connect with customers and grow your business. This bootcamp helps you gain an understanding of the subject, as well as exploring target markets and the types of content that you could use to market your business to your audiences.

Agenda:

Advantages of content marketing

• What is content marketing?
• Advantages of content marketing – understanding the benefits to your business

BREAK / Optional networking time

Target markets and your brand

• Who are you talking to? Discovering your target market
• What is your brand message and tone of voice?

BREAK / Optional networking time

Content marketing platforms

• Types of content
• Platforms for presenting your content
• Developing your content
• Content Planning