About this event
Email Marketing remains a cornerstone of digital communication, which when used effectively can elevate your brand, foster customer loyalty, and drive remarkable results.
In this 2-hour webinar, Lets Do Marketing will explore how email marketing can be a game-changer for your business, unravelling the secrets behind crafting compelling campaigns and how they seamlessly integrate into your overall marketing strategy.
Throughout this webinar essential topics will be covered such as:
- Building a Solid Foundation: Learn the fundamentals of email marketing, from creating subscriber lists to segmenting your audience for targeted messaging.
- The Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and Unsubscribes.
- Crafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.
- Automation and Personalization: Explore the power of automation to streamline your email campaigns and the art of personalization to create a tailored experience for each recipient.
- The Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touch points to improve customer engagement.
- Analytics and Optimization: Learn how to track and interpret key metrics, identify areas for improvement, and optimize your campaigns for maximum impact.
