About this event
Without proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points.
Agenda:
Marketing and market research
- What is Marketing?
- How to understand your audience using market research
BREAK / Optional networking time
Understanding Your Customers and Competition
- Understanding your competitors
- Identifying your customers and categorising them
- Understanding your customers’ needs and motivations
BREAK / Optional networking time
Marketing Planning, Pricing and Branding
- Pricing Considerations
- Developing your brand
- Developing your message
- Deciding on the best marketing methods for your business
- Budgeting and evaluating
