Use paid social media advertising to reach the right audience, drive traffic, and achieve real business results – without wasting money on ineffective ads.

Many small business owners struggle with paid campaigns because they run ads without a clear strategy, leaving them frustrated when results don’t match their expectations.

This workshop focuses on one equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience, craft compelling ad content, and measure performance effectively. By the end, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business.

What You’ll Learn:

• Building a Strong Foundation: Understand the fundamentals of paid social media advertising, including campaign objectives, ad formats, and targeting options.

• Defining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences, lookalike audiences, and retargeting to reach them.

• Creating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.

• Setting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager, including ad placement, budget allocation, and bidding strategies.

• Monitoring & Optimising Performance: Learn how to track key metrics, analyse results, and adjust campaigns to improve ROI and achieve better outcomes.