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Understanding and Developing a Marketing Strategy

Tuesday 4th November at 10:00 am

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About this event

An area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market, your focus for messaging, and your strengths as a business, but it can become your ultimate marketing reference guide, keeping all your promotional material consistent, concise, and clear.

In this 2.5-hour intensive webinar, Lets Do Marketing will dive into the key areas of a marketing strategy document, breaking down its key sections, and equipping you with the knowledge and tools needed to go and craft your own!

In this power-packed session, you will cover:
  • What is Marketing Strategy?
  • Market Analysis
  • SWOT Analysis
  • Identifying Target Audiences
  • Analysing Competitor Landscape
  • Crafting Your Unique Value Proposition:
  • Defining Your Brand Identity
  • Creating Compelling Messaging
  • Choosing the Right Channels
  • Measuring Success with KPIs

Details

Date:
Tuesday 4th November
Time:
10:00 am - 12:45 pm
Series:
Event Category:
Website:
https://lets-do-business-group.cademy.io/marketing-strategy

Venue

Online

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Event Disclaimer:
Step Forward Luton is not affiliated with the event organisers and disclaims any liability for inaccuracies or discrepancies in the provided information. Please contact the event organisers for more information. If you spot any errors email invest@stepforwardluton.co.uk.