Who is this webinar suitable for?
This webinar has been designed as a beginner’s guide for businesses focused on the subject of website development, (i.e. setting up a website for your business). Suitable for business owners who are thinking about getting a website, or those who have just started to put one together.
Overview:
We’ll look at the principles and practices of developing a website for your business, covering topics from buying domains to Google ads.
Agenda:
Audience Demographics and Website Domains
- Your target audience and their behaviours
- Domains, email, hosting, speed and https
BREAK / Optional networking time
Website Structure, Keywords, GDPR and Analytics
- Use of keywords, colours, and good site structure
- GDPR, cookies, compliance, and risk
- Analytics – measuring activity and results
BREAK / Optional networking time
Website Building, Google Ads and Traffic:
- Template based DIY website building
- Pros and cons of different packages
- Google Ads (previously AdWords), pay-per-click, maps and traffic
Please note:
The breaks have been designed to coincide with a change in the webinar’s focus area within the subject of website development. You can attend all three sections using the same link, or choose the parts that suit your needs.
This webinar is now CPD certified.
If you’d like to register for this event please see the link here.
