About this event
Overview:
We’ll look at the principles and practices of developing a website for your business, covering topics from buying domains to Google ads.
Agenda:
Audience Demographics and Website Domains
- Your target audience and their behaviours
- Domains, email, hosting, speed and https
BREAK / Optional networking time
Website Structure, Keywords, GDPR and Analytics
- Use of keywords, colours, and good site structure
- GDPR, cookies, compliance, and risk
- Analytics – measuring activity and results
BREAK / Optional networking time
Website Building, Google Ads and Traffic
- Template-based DIY website building
- Pro and cons of different packages
- Google Ads (previously AdWords), pay-per-click, maps and traffic