The Luton AI Hub continues its great work of helping businesses who are looking harness the potential of AI with a workshop designed to boost marketing. Run by the University of Bedfordshire, the workshop is designed specifically for small and medium sized enterprises (SMEs) to:
- Understand how AI is reshaping marketing for SMEs
- Learn how to create structured prompts using ChatGPT
- Align AI-generated content with your business goals and KPIs
- Generate and refine real marketing copy based on your own business needs
Whether you’re just starting to explore AI or seeking practical ways to enhance your existing approach, this session will give you the tools and confidence to get started.