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Green Marketing

Thursday 12th September at 10:00 am

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This workshop provides managers/business owners with a broad understanding of the green marketing as an effective organisational branding strategy that focuses on promoting efforts to be environmentally friendly to a target audience.

Benefits to an organisation:

  • Helps to build an environmentally sensitive image.
  • Increase in sales for products or services that are sustainable or eco-friendly
  • Avoid making vague, misleading or false claims about products or services and their subsequent environmental impact (greenwashing)

What will the workshop cover?

  • Sustainable Marketing and Green Marketing.
  • The ICC Framework for Responsible Environmental Marketing Communications.
  • Examples of Green Marketing initiatives (case studies).
  • What is Greenwashing and how to avoid it?

By the end of the workshop, delegates will be able to:

  • Understand concepts related to the circular economy.
  • Practically apply the environmental terms in a real-world context.
  • Reflect on the personal and professional benefits of responsible green marketing for businesses and consumers.


Thursday 12th September
10:00 am - 4:00 pm
Event Category:


Private: University of Bedfordshire
Vicarage Street
Luton, LU1 3JU United Kingdom
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Step Forward Luton is not affiliated with the event organisers and disclaims any liability for inaccuracies or discrepancies in the provided information. Please contact the event organisers for more information. If you spot any errors email