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Introduction to Facebook for business webinar

Thursday 28th September, 2023 at 1:00 pm

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Who is this webinar for?

This webinar has been designed as a beginner’s guide to using Facebook for business and an overview of its functionality.


By the end of this webinar, you will be able to:

  • Accurately define the main terminology used on the Facebook platform
  • Create a business page and manage the features, roles and inbox
  • Explain the benefits of posting good quality content and the use of groups to build a following
  • Navigate the major functions of Insights to determine outcomes
  • Identify the difference between a boosted post and an automated ad


  • Why use Facebook?
  • Facebook Terminology
  • Creating a Page
  • Page Features
  • Page Roles
  • Inbox
  • Build a Following
  • Groups
  • Events
  • Facebook Live
  • Shop
  • Facebook Pay
  • Stories
  • Insights
  • Paid Ads
  • Ad Objectives
  • Facebook Pixel
  • Post Boost
  • Automated Ads
  • Ad Placement
  • Other Facebook Services

If you’d like to register for this event please see the link here.


Thursday 28th September, 2023
1:00 pm - 4:00 pm
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Event Disclaimer:
Step Forward Luton is not affiliated with the event organisers and disclaims any liability for inaccuracies or discrepancies in the provided information. Please contact the event organisers for more information. If you spot any errors email