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Radio 1 Big Weekend: Opportunities for your Business

Thursday 9th May

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Step Forward Luton is inviting Luton businesses to attend an in-person information event on Thursday 9th May to learn more about how your business can make the most of the Radio 1 Big Weekend in Luton (24 to 26 May 2024). It was also delve into how Step Forward Luton will support wider business promotion outside of the Big Weekend.

With over 100,000 people expected to attend across the 3 days, the Radio 1 Big Weekend is expected to generate more than a £3.7 million economic boost for our local businesses.

We want to ensure local businesses benefit as much as possible by providing information on the number of opportunities and support available outside of the Big Weekend. We will also be addressing how the Radio 1 Big Weekend could impact your business.

On 9 May, there will be two sessions available for businesses to attend with an alternative virtual session being organised for a later date for any businesses who cannot attend the in-person times.

Each session will cover a number of details for businesses linked to the Big Weekend, including:

  • How to sign up your business and create exclusive deals for visitors on our new Step Forward Luton app

  • Information on marketing opportunities for your business that support wider business promotion and support

  • Information on other events, activations and town dressing taking place

  • Traffic management information and guidance for your business on the impact of the event


Thursday 9th May


Postgraduate Centre, University of Bedfordshire
1 Vicarage Street
Luton, Bedfordshire LU1 3HZ United Kingdom
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Event Disclaimer:
Step Forward Luton is not affiliated with the event organisers and disclaims any liability for inaccuracies or discrepancies in the provided information. Please contact the event organisers for more information. If you spot any errors email