Who is this bootcamp suitable for?

Suitable for business owners who are thinking about getting a website, or those who have just started to put one together.

This bootcamp has been designed as a beginner’s guide for businesses focused on the subject of website development, (i.e. setting up a website for your business).

Overview:

We’ll look at the principles and practices of developing a website for your business, covering topics from buying domains to Google ads.

Agenda:

Audience Demographics and Website Domains

• Your target audience and their behaviours
• Domains, email, hosting, speed and https

BREAK / Optional networking time

Website Structure, Keywords, GDPR and Analytics

• Use of keywords, colours, and good site structure
• GDPR, cookies, compliance, and risk
• Analytics – measuring activity and results

BREAK / Optional networking time

Website Building, Google Ads and Traffic

• Template-based DIY website building
• Pro and cons of different packages
• Google Ads (previously AdWords), pay-per-click, maps and traffic