Step Forward Luton is calling on all local businesses to join its mobile app for a major festive marketing campaign this December, offering completely free promotional support during one of the busiest and most important trading periods of the year.
Running from 1 to 31 December 2025, the campaign will promote 10% discount offers from participating Luton businesses through the Step Forward Luton app, supported by town-wide marketing to encourage more residents to shop, eat, and celebrate locally.
The Step Forward Luton app helps people discover local restaurants, bars, shops and attractions across Luton, while providing users with discounts and offers at participating businesses. This December, the platform will be used to give businesses a welcome boost, delivering free marketing that would normally cost thousands of pounds.
Participating businesses will receive exposure through:
• Town-wide promotion across bus shelters, digital screens, and posters
• Social media marketing
• Press coverage
• Email marketing to thousands of residents
• An app platform already reaching thousands of local customers
“This is a fantastic opportunity for Luton businesses to connect with new customers at no cost,” said Abu Nasir, Chair of Ambassadors for Step Forward Luton. “The more businesses that upload an offer, the more people will log onto the app, and the more successful the campaign will be for everyone.”
New businesses can join the app in just two minutes at www.bit.ly/sfl-app. Within a few days, a profile will be created, and you’ll be able to log in and upload your offer.
Businesses already listed on the app can join the campaign by:
- Logging into their Step Forward Luton app business profile
- Uploading a 10% discount offer by the 1 December deadline
- Keeping offers active until 31 December 2025
Customers then simply show the offer on their Step Forward Luton app, no codes or vouchers needed. The 10% discount has been chosen for its simplicity and appeal: easy for businesses to offer, easy for customers to understand, and an attractive incentive during the Christmas shopping season. Proven examples include 10% off first visits, lunchtime meals, or selected products.
After the campaign, businesses remain on the app and can continue to upload their own dedicated offers and deals throughout the year for free. Step Forward Luton provides full support for businesses, including help guides, technical support when joining the app, and even uploading offers on behalf of businesses. Luton businesses can register or find out more at invest.stepforwardluton.co.uk/sfl-app.
The registration deadline of 1 December 2025 ensures businesses benefit from the full festive trading period.
“Local businesses have everything to gain and nothing to lose by joining this campaign,” said Councillor James Taylor, portfolio holder for Inclusive Economy at Luton Council. “This coordinated, town-wide marketing effort will help businesses connect with new customers at a crucial time of year. Whether you run a café, shop, or service business, this campaign will help bring more people through your doors this festive season. I’m excited to see so many businesses coming together to showcase the very best of Luton.”
The Step Forward Luton app is available to download on both iOS and Android. Residents can search for ‘Step Forward Luton’ in their preferred app store.
About the Author
Jemma Candy
Jemma is a proud Lutonian with a passion for celebrating the town’s vibrant diversity and strong community spirit. As a Marketing Manager with a degree in Mass Communications, she’s committed to highlighting the positive stories in Luton. Whether uncovering hidden gems or discovering new favourite cafés, Jemma loves exploring all that her hometown has to offer.
